Senior Product Marketing Leader for Certified Group’s Food & Beverage division. Responsible for setting marketing strategy, team leadership, and ensuring profitability and growth.
About the role
- Product Marketing Manager facilitating growth for SaaS content comparison software, ensuring alignment between market demands and product developments.
Responsibilities
- Collect feedback from customers through interviews, surveys, and account reviews.
- Analyze product usage data, support tickets, and market trends to identify patterns and opportunities for upcoming product enhancements.
- Conduct competitor and market analysis to benchmark our offering.
- Translate findings into actionable recommendations for Product Management, Marketing, and Sales.
- Develop product marketing collateral (datasheets, white papers, case studies, presentations, webinars).
- Work with Marketing to shape campaigns and content that address real customer needs and market pain points.
- Ensure Sales has the right tools and messaging to position the product effectively with new and existing customers.
- Create and continuously update scalable sales training materials for internal teams, partners, and customers.
- Support onboarding of new customers and new hires to ensure smooth adoption and early success.
- Serve as a knowledge hub across the company for market insights, positioning, and product value.
Requirements
- 3-5 years of proven experience in Product, Marketing, or Customer Success Management for B2B products, preferably in SaaS or regulated industries.
- You are detail-oriented with strong analytical skills and the ability to prepare data for strategic decisions.
- You are a strong communicator with experience in customer interviews, documentation, or training.
- You have a foundational knowledge of software development processes and agile methodologies.
- Experience with regulatory affairs or packaging & labelling compliance is a plus.
- Fluent communication skills in English are required; German language proficiency is advantageous, particularly for operations based in Germany.
Benefits
- Flexibility: We offer a hybrid working model
- Impactful Work: You will play a crucial role in developing the next generation of our SaaS product
- Growth Opportunities: We support and foster the professional development of our team members by offering attractive learning and training opportunities
- Collaborative Culture: Join a diverse, dynamic and international team and meet your colleagues at regular team events
- Compensation: We offer a competitive salary, attractive benefits, and opportunities for professional development
Job title
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