Hybrid Product Lead

at GAIN

• Job title: Product Lead
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, London, United Kingdom

About the role

• Marketing Product Lead to shape AI products and strategies at GAIN, a data-driven company. Focused on blending marketing, data, and creativity to drive brand impact.

Responsibilities

• Stay ahead of the marketing technology landscape, tracking competitors, trends, and emerging tools shaping the future of marketing performance
• Help map the full buying ecosystem and decision-making journey to understand motivations, blockers, and success metrics
• Help identify and articulate buyer pain points, turning insight into opportunity and influence
• Help define and evolve the new AI platform offering from name and narrative to design and tone
• Help translate product capabilities and customer needs into a clear, compelling messaging framework
• Build and maintain a consistent brand tone of voice across every channel and touchpoint
• Develop marketing and communication plans aligned to GAIN’s commercial goals, GTM strategies, and sales targets
• Plan and manage integrated campaigns across PR, social, digital, events, and email, ensuring they work together as one seamless story
• Partner with BD and pre-sales teams to align messaging and materials throughout the funnel
• Coordinate product and feature launches, delivering clarity, creativity, and consistency at every stage
• Create and oversee standout thought leadership content, case studies, whitepapers, blogs, and social content that move conversations forward
• Identify and orchestrate collaborations with industry experts, partners, and creators to enhance brand credibility and reach
• Track campaign performance and engagement data to inform decisions and continuously improve
• Analyse campaign metrics (MQLs, conversions, engagement) to refine messaging and prioritise what drives the biggest impact
• Build the **GAIN Product Marketing Playbook**, defining best practice and ensuring consistency across teams and territories

Requirements

• Proven experience in **B2B SaaS marketing**, **product marketing**, or **go-to-market strategy**, ideally within marketing, data or tech-led environments
• A sharp understanding of the **marketing tech ecosystem** and an instinct for spotting what’s next
• Exceptional ability to translate complex product features into compelling, human-centred messaging
• Experience delivering integrated campaigns across multiple channels with measurable impact
• A balance of creative energy and analytical rigour, knowing when to follow the data and when to follow your gut
• Strong stakeholder management skills, you must be able to work seamlessly across leadership teams
• A natural storyteller with a strategic mindset and an obsession for detail

Benefits

• Private Medical Insurance
• BUPA Life Assurance
• Income protection
• Employee Assistance Programme
• Cycle to Work salary sacrifice scheme
• Tech & Wearables salary sacrifice scheme
• Octopus EV Scheme
• Discounts and deals on a range of items from hotels, holidays and hormone testing to cinema, gyms and will writing