PPC Executive managing and optimising PPC campaigns for international sports betting company Boyle Sports. Responsibilities include data analysis, A/B testing, and performance reporting.
About the role
- Performance Marketing Strategist defining performance marketing strategies to support growth at Perforce. Collaborating with marketing teams to execute effective paid campaigns across channels.
Responsibilities
- Define strategies for paid digital campaigns—primary current platforms include Google Ads (Search, Display, YouTube etc.), LinkedIn Ads, and 6Sense Ads.
- Conduct audience research, keyword planning, and competitive analysis.
- Provide feedback on ad and landing page asset design and copy strategy.
- Monitor budgets, performance, and pacing to ensure campaigns deliver on KPIs.
- Perform A/B testing on ads, targeting, and landing pages—use insights to guide greater marketing strategies.
- Understand user journeys, identify friction points, and unlock areas for improvement.
- Execute Account Based Marketing strategies using tools such as 6Sense, in collaboration with outbound sales teams.
- Generate and analyze detailed reports and dashboards with actionable insights.
- Work closely with the business unit marketing leadership teams to ensure campaigns are supporting go to market campaigns, achieving pre-determined KPIs.
- Provide recommendations on emerging channels and best practices—ensuring campaigns are utilizing the best tools to achieve their goals.
Requirements
- 6–8 years of hands-on experience managing paid media campaigns in an agency or similar fast-paced environment.
- Extensive experience analyzing data, thinking creatively, and designing innovative strategies to ensure digital marketing campaigns reach their target audience in the most effective way possible.
- Working knowledge of: Google Ads, LinkedIn Ads, 6Sense Ads, Google Analytics 4
- Understanding of SEO/organic search strategies and execution
- Experience in AI search tools and strategies a plus
- Deep understanding of how advertising, landing pages, and conversion rate optimization work together
- Ability to learn new and emerging ad platforms and marketing tools as they become available
- Experience in a technical industry preferred
- Data-driven and results-oriented. Willingness to change direction based on new findings.
- Experience reporting on and optimizing lead lifecycle metrics, pipeline, and conversion rates.
Benefits
- medical
- dental
- vision
- retirement benefits
- life insurance
- wellness programs
- total time off
- other employee perks
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