Marketing Manager executing digital marketing campaigns for Consumer Deposit Products. Integrating strategy and performance analysis to drive growth through digital channels.
About the role
- Online Marketing Manager optimizing national and international media purchasing for player acquisition. Managing online campaigns across channels and developing new marketing ideas in a gaming company.
Responsibilities
- Expand national and international media buying for player acquisition with a focus on performance marketing
- Independently manage online campaigns across all relevant channels: search engines, display, native advertising, influencer marketing, social media, programmatic, and email marketing
- Set up, monitor, continuously optimize, and scale campaigns
- Analyze, track, and report on relevant KPIs
- Source, coordinate, and manage international agencies
- Identify new target audiences and traffic sources through creative concepts, agile testing, and scaling successful campaigns
- Develop, test, and implement innovative new marketing ideas
Requirements
- Degree in Business Administration (BWL), Marketing, Communications, or a comparable qualification
- At least 3 years of professional experience on the client or agency side across all relevant channels (display, SEA, social media, etc.) and platforms (desktop, mobile)
- Solid knowledge of the media industry and a strong professional network
- Numerically minded, analytical, and creative
- Highly communicative; negotiation-level proficiency in German and English
Benefits
- You will benefit from a professional team of colleagues with several years of industry experience
- Dynamic environment with flat hierarchies and fast decision-making
- Flexible working hours and the option to work from home
- Personal annual development budget for training
- Regular company events
- Fresh fruit, beverages, and meal allowances
- Subsidy for the Deutschlandticket (public transport pass)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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