Hybrid National Account Executive – Retail

at AG Barr Group

• Job title: National Account Executive – Retail
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Cumbernauld, United Kingdom

About the role

• National Account Executive responsible for key business opportunities in retail for AG Barr. Focusing on strategic relationships and delivering tailored customer plans while executing brand strategies.

Responsibilities

• Channel Strategy & KPI Delivery: Achieve key performance indicators (KPIs) such as turnover growth, gross profit percentage, volume growth, distribution, and cost per litre, all within agreed annual budget costings.
• Customer & BDM Management: Build and manage strong relationships with key contacts within your account base, including controllers, area managers, and supply chain teams, to support business growth and customer relationship development.
• Promotional Activity Management: Monitor promotional activity and ensure brand strategies are delivered effectively. Challenge key contacts to ensure optimal ROI from promotional spend through analysis and evaluation of sales data.
• In-Store Execution: Drive excellence in-store execution through coordination with the field sales force, ensuring AG Barr products are visible, well-displayed, and aligned with brand expectations.
• Account Planning: Use market data, including customer EPOS data, to evaluate activity, develop account-specific plans, and maximise business opportunities in collaboration with National Account Managers (NAMs) and cross-functional teams.
• Budget Management: Manage and track the budget for your customer account portfolio, ensuring spend is aligned with the overall business plan while working to reduce costs and maximise profitability.
• Trade Days & Displays: Organise and manage trade days, displays in depot/store, and trade shows, ensuring successful execution and driving brand presence.
• Cross-Functional Collaboration: Work closely with cross-functional teams, including NPD, logistics, and marketing, to ensure alignment with overall business objectives and participate in relevant projects.

Requirements

• Educational Background: Business-related degree or equivalent experience.
• FMCG Experience: Experience within an FMCG company, ideally with exposure to marketing, sales promotion, and P&L management.
• Account Management: Experience managing key accounts, particularly within the FMCG sector, with a focus on head office account management and customer relationship development.
• Market Intelligence: Ability to generate and analyse market data (specifically EPOS data) to evaluate activities and create targeted plans to drive business growth.
• Communication Skills: Excellent communication and presentation skills, both written and verbal, with the ability to build relationships at all levels within the customer base.
• Project Management: Experience in managing and delivering complex projects, including trade days and promotional campaigns.
• Travel Flexibility: Ability to travel extensively within the UK, including overnight stays, as required.

Benefits

• Up to 34 days holiday (depending on shift pattern)
• Flexible holiday trading
• Living Wage Employer
• Healthcare Cash Plan
• Peppy Health
• Flexible benefits e.g. discounts & cashback, gym memberships, technology purchases etc
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout your working day
• Pension
• Annual salary review
• Ongoing professional development