Marketing Analyst responsible for developing editorial calendar and strategic content for a health tech company. Collaborating across teams to enhance product launches and corporate communication.
Responsibilities
Create and maintain Funcional’s editorial calendar (content plans, seasonal dates, launches, and market topics);
Produce strategic written content (articles, blog posts, e-books, newsletters, and scripts for videos and podcasts);
Support the sales team with consultative sales materials: presentations, cards, emails, pitches, posts, and scripts;
Support product and solution launches in coordination with Product and Sales teams;
Partner with business units and external communications to gather stories, data, and results;
Support the press office with briefings and press release reviews;
Manage and maintain the commercial WhatsApp group with weekly useful and thought-provoking content for sellers;
Edit and proofread copy to ensure tone and messaging are consistent with the brand positioning;
Collaborate on the development of integrated internal and external campaigns;
Plan and execute corporate, marketing, and external communication initiatives (online and offline);
Support the execution of corporate and relationship-building events, from planning through delivery;
Contribute to strengthening Funcional’s institutional branding by reinforcing key messages and purpose;
Conduct social listening and analyze brand mentions across digital channels;
Research awards and external events that are relevant for brand reputation and for positioning spokespeople as industry references.
Requirements
Bachelor’s degree completed or in progress in Social Communication (Journalism, Public Relations, Advertising), Marketing, or related fields;
Excellent written and verbal communication, command of formal language, and proficiency in storytelling and copywriting techniques;
Previous experience in B2B content production, product marketing, or corporate communications;
Knowledge of the sales funnel and customer journey;
Ability to translate technical topics and complex data into clear, engaging messages;
Proficiency in Microsoft Office and collaboration tools (Teams, Planner, SharePoint, PowerPoint);
Skills with design tools (Canva, Photoshop, Illustrator, PowerPoint);
Ability to work in a multitasking environment, stay organized, and meet deadlines;
Analytical and creative profile, focused on results and collaboration.
Benefits
Health and dental insurance
Pharmacy benefit: Funcional subsidizes part of employees' medications
Life insurance
Flu vaccination
Integrated health management program for employees and their dependents
TotalPass: access to gyms and wellness services
Childcare assistance
Extended maternity and paternity leave
Home office allowance (for remote positions)
Transportation voucher (for on-site positions)
Meal/food allowance
Annual Profit Sharing Program (for eligible positions)
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