Marketing Specialist supporting marketing initiatives for food service, hospitality, and long-term care sectors. Collaborating with teams and conducting market analyses to drive sales growth.
Responsibilities
Conduct analysis to support development of annual plans
Contribute to product lifecycle management and innovation in business, working closely with the Marketing Manager
Build effective relationships with US (head office) counterparts and cross-functional team members
Run day to day marketing operations: pricing, product setup…
Assist with sales collateral (edit, contribute, disseminate)
Respond to field relating to marketing strategies, and gather voice of business
Complete ongoing business analytics to drive promotional activities, business plan changes, customer support actions
Demonstrate digital strategy expertise and extensive financial acumen using systems, processes and technologies to execute sales activation activities
Research and track competitive activities within the Canadian marketplace
Key national trade show facilitation leadership and support
Additional marketing duties as required
Requirements
Bachelor’s degree required! Confirmation of education will be requested!
Proficiency in both French and English preferred.
Three to five years of professional B2B marketing experience.
Field sales experience would be considered an asset.
Proficiency in MS Office products (Excel, PowerPoint, Word, Outlook)
Excellent presentation, written and oral communications skills
Excellent analytical skills
Ability to manage multiple, complex projects
Benefits
Competitive base salary
Fantastic company matched pension plan
Benefits with medical, dental, disability coverage from day 1
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