Manager of Customer Lifecycle driving customer engagement, retention, and loyalty for Gap Inc. Collaborating with teams to deliver effective lifecycle campaigns and insights for improving customer experience.
About the role
- Marketing Analyst focusing on performance media campaigns in the education sector. Managing digital advertising across various platforms to optimize results with strategic partners.
Responsibilities
- Manage and optimize paid media campaigns on Google Ads, Meta (Facebook/Instagram) and TikTok Ads platforms, focusing on performance and results generation;
- Oversee digital media management and lead generation via the website, in partnership with external agencies;
- Monitor and guide partner agencies, ensuring strategic alignment, standardization and achievement of company objectives;
- Develop tactical media plans together with agencies, defining investment strategies, targeting and channels;
- Monitor and analyze performance KPIs such as CPI, conversion rate, CPC, Impression Share, ROAS, and other relevant metrics;
- Review ads, creative assets, targeting and other campaign configurations on platforms, ensuring high performance and correct implementation;
- Track campaign schedules (always-on and time-limited campaigns), ensuring proper execution across platforms;
- Manage the briefing flow and requests for media assets, following up on demands with the responsible teams;
- Monitor and analyze the conversion funnel (websites, landing pages and user journeys), identifying improvement opportunities;
- Perform continuous analyses and campaign optimizations, focusing on improving results and investment efficiency;
- Prepare and present reports and performance analyses to different areas of the company.
Requirements
- Bachelor's degree required, preferably in Advertising, Marketing or related fields;
- Deep knowledge of media, including understanding campaign setup and structure across channels such as website journeys, social networks, YouTube, etc., and budget tracking;
- Knowledge of content marketing for lead generation, influencer marketing and programmatic media;
- Proficiency in PowerPoint;
- Advanced knowledge of Google Analytics, GA4 and Data Studio;
- Familiarity with major media platforms: Google Marketing Platform (DV360, SA360, GDN, YouTube and Search), Meta, TikTok and programmatic platforms;
- Experience in advertising agencies and/or in media planning is desirable.
Benefits
- Tuition scholarships up to 100% for employees, legal dependents and family members (father, mother and siblings). Up to three concurrent scholarships allowed;
- Medical insurance with full subsidy for the employee and partial coverage for family members; employee responsible for co-payments;
- Optional dental care to support oral health;
- Meal allowance or food voucher with an option to choose according to your needs;
- Wellhub or Totalpass for flexible gym options;
- Wellz — a platform focused on employees' mental and emotional health offering various types of support, including access to individual online therapy;
- Wellness and perks club with a dedicated program and exclusive benefits;
- Flexible dress code to support our diversity;
- Life insurance;
- Partnership with SESC;
- Corporate University on our exclusive portal, Educare;
- Growth opportunities — currently more than 60% of positions are filled through internal selection processes.
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