Growth driven marketer executing B2B client marketing programs at Synchrony. Collaborating with internal teams to expand Specialty and Wellness markets.
AP
Hybrid Marketing Specialist
Posted 4 months ago
About the role
- Marketing Specialist responsible for event management, channel marketing, and media communications in a technology-focused company. Analyzing performance metrics to optimize branding and engagement strategies.
Responsibilities
- Plan and execute event logistics, from contracts to on-site setup
- Manage budgets and coordinate with vendors (e.g., facilities, catering, logistics)
- Design roll-up banners, booth backdrops, and promotional campaigns to drive booth visitors
- Ensure seamless event execution and attendee engagement
- Analyze attendee feedback and event performance to identify improvements
- Serve as the main marketing contact for channel partners, sharing updates on initiatives, launches, and promotions
- Control the Marketing Development Fund (MDF) program, ensuring compliance and tracking usage
- Coordinate marketing materials for partners, including digital assets and product catalogs
- Plan and deliver partner recognition programs and training events
- Develop and maintain relationships with industry media, journalists, and publications
- Coordinate press releases, success stories, and guest article opportunities
- Support media partnerships and promotional collaborations
- Monitor media coverage and report on campaign performance
- Develop and execute strategies for brand awareness, lead generation, and engagement
- Create and manage email campaigns to nurture leads and retain customers
- Analyze marketing data to optimize campaigns and generate insights
- Plan and implement organic and paid campaigns across platforms (e.g., LinkedIn, X)
- Create engaging content, including graphics, videos, and posts
- Monitor channels, respond to comments, and track performance metrics
- Ensure all materials align with brand guidelines and maintain visual consistency
- Collaborate on brochures, success stories, and giveaways with product managers and designers
- Perform additional tasks assigned by management
Requirements
- 2–4 years of experience in marketing, media relations, or event management
- Experience working with B2B or technology-focused organizations preferred
- Excellent written and verbal English communication skills
- Strong organizational and project management abilities
- Analytical mindset with the ability to derive insights from data
- Self-motivated, adaptable, and collaborative team player
- Willing to travel within Europe (up to 20%) during event periods
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
- Travel opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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