Marketing Director responsible for executing marketing initiatives for military training solutions. Developing comprehensive strategies to influence military audiences and increase engagement with stakeholders.
About the role
- Marketing Director leading all marketing efforts at journaway, a travel tech company. Driving measurable growth through data, creativity, and strategic execution while managing a high-performing team.
Responsibilities
- Lead marketing efforts across the customer journey
- Own the marketing strategy, team, and performance
- Connect performance, brand, and B2B marketing into one growth engine
- Translate business goals into clear, data-driven marketing strategies
- Lead the annual and quarterly marketing calendar
- Implement smart frameworks, automation, and AI tools
- Oversee full-funnel marketing across paid, owned, and earned channels
- Own performance marketing and CRM/lifecycle campaigns
- Introduce A/B testing and data-led optimization
- Partner with cross-functional teams to improve booking funnel and user experience
- Launch and grow new trip types and destinations
- Scale partnerships, travel agency, and co-marketing initiatives
- Lead a high-performing team and foster a culture of creativity
- Track and analyze KPIs to inform decisions
Requirements
- 7+ years of marketing experience
- 3+ years in a leadership role
- Proven success in scaling both acquisition and retention programs
- Deep expertise in performance marketing and lifecycle CRM
- Strong cross-functional leadership across content, product, commercial, and data
- Experience leading small, high-output teams in fast-paced settings
- A structured, systems-driven mindset focused on scalable processes and automation
- Commercially sharp, analytical, and confident in managing budgets and performance metrics
- Fluent in English; German is a plus
Benefits
- 30 vacation days
- 50 workation days
- 2 social days for your passion project
- Fully furnished apartment in Leer (East Frisia)
- Modern home office setup
- Journaway summer vibes, afterworks, movie nights, and many more events
- Company pension scheme
- Hansefit membership and sporty team highlights like our tennis camp
- Travel Industry Card and special discounts for your next trip
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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