Marketing Content Specialist managing content strategies and copy for a travel brand. Collaborating with marketing and design teams to drive engagement and brand awareness in a hybrid work environment.
Responsibilities
Write and edit compelling content tailored for B2B and B2C audiences across multiple channels, including email, social, blog, web and print.
Curate visual content from asset libraries including images that support the copy written for various projects.
Develop content for collateral that supports trade efforts, including training tools, presentations, reference guides and ad-hoc marketing requests.
Proofread content and collateral for accuracy, including grammar, spelling, product details and conditions.
Maintain the social media calendar and support the development of the editorial calendar in conjunction with the Marketing Manager.
Manage content-led projects from concept through delivery, including providing copy direction, collaborating with design and overseeing timelines in the project management system.
Produce content for Brendan’s social media channels, including videos, animated files and static images that align with the editorial calendar.
Monitor and respond to comments across our social channels to foster engagement and build a positive brand community.
Support content creation for paid social activity and assets.
Track, analyse and report on social media performance to optimize future content and postings.
Serve as brand guardian, ensuring all content maintains tone of voice, embodies brand pillars and delivers on business objectives.
Collaborate with marketing colleagues to evaluate content effectiveness, brainstorm ideas and recommend improvements for campaigns and procedures.
Requirements
2-3 years’ experience in a content, marketing or communications role, preferably in travel, tourism, retail or consumer brand sectors.
Proven ability to write for diverse audiences and channels (B2B and B2C).
Experience developing and executing content strategies across digital and print channels.
Strong copywriting, editing and proofreading skills with keen attention to detail.
Excellent organizational skills with a keen eye for detail and the ability to manage multiple projects simultaneously.
Familiarity with project management systems, content management systems, digital marketing platforms and reporting tools (e.g., Google Analytics, etc.) is a plus.
Self-motivated, proactive, and adaptable with a collaborative team spirit.
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