Marketing Lead - Tea at TCP - USA overseeing strategy, brand positioning, and P&L for tea portfolio. Leading integrated marketing campaigns and e - commerce growth initiatives from Woodcliff Lake, NJ.
About the role
- Marketing Analytics Analyst at Warner Bros. Discovery analyzing marketing campaign performance and supporting reporting efforts. Collaborating across teams to drive insights and improve marketing effectiveness.
Responsibilities
- Analyze marketing campaign performance across channels to identify what is and isn’t working in our growth marketing initiatives
- Support reporting and dashboarding efforts to track key marketing KPIs
- Assist in evaluating marketing effectiveness by evaluating campaigns in terms of ROI, CPA, and other efficiency metrics
- Collaborate cross-functionally with marketing, operations, and other analysts to understand campaign goals and translate them into measurable outcomes
- Identify opportunities to improve our data stack by simplifying processes like the complex conditional logic that goes into identifying marketing channels
- Ensure data accuracy and consistency across reporting tools and platforms
- Present findings in a clear, actionable format to stakeholders across Marketing, Growth, and Strategy teams
Requirements
- 1+ years of experience in analytics, preferably in marketing, digital media, e-commerce, or streaming
- Proficiency in SQL for querying and analyzing data
- Experience with data visualization tools (e.g., Looker, Tableau, Power BI)
- Familiarity with marketing concepts such as ROI, ROAS, LTV, and attribution
- Strong attention to detail and a logical mindset
- Ability to manage multiple tasks and meet deadlines in a dynamic environment
- Excellent communication skills and a collaborative approach to problem-solving
Benefits
- Health insurance coverage
- Employee wellness program
- Life and disability insurance
- Retirement savings plan
- Paid holidays and sick time
- Vacation
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