Senior Digital Marketing Manager leading digital marketing strategies for Motiva USA. Executing initiatives across multiple channels ensuring compliance with healthcare regulations.
About the role
- Design and deploy marketing technology resources for automated marketing campaigns at Transamerica. Manage Marketing Analysts and collaborate with cross-functional teams on technology initiatives.
Responsibilities
- Design and deploy marketing technology resources to optimize automated marketing campaigns, material distribution, agency/vendor management, platform use, and tracking, reporting and analytics.
- Manage day-to-day activities of Marketing Analysts; provide coaching and assistance to ensure project deliverables are met.
- Manage team resources in area of responsibility.
- Align business requirements, use cases and user needs to create simple and elegant process flows.
- Implement and support Marketing technology systems.
- Assist in the review of existing processes/systems and make recommendations for improvements; develop metrics/measures as a basis to improve deliverables.
- Collaborate with cross-functional management, clients, Information Technology, outside vendors and consultants.
Requirements
- Bachelor's degree in information technology, marketing or relevant field or equivalent experience
- Eight years of marketing experience, with a focus on technology solutions
- Expert understanding of marketing technology software and platforms (EG: Salesforce, Google Analytics, Adobe, Google Cloud Platform, CRM and Marketing Cloud)
- Knowledge of project management methodologies
- Analytical, problem-solving and decision-making skills
- Excellent written and oral communication and relationship building skills
- Ability to manage multiple priorities and meet deadlines
Benefits
- Competitive Pay
- Bonus for Eligible Employees
- Benefits Package
- Pension Plan
- 401k Match
- Employee Stock Purchase Plan
- Tuition Reimbursement
- Disability Insurance
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Employee Discounts
- Career Training & Development Opportunities
- Health and Work/Life Balance Benefits
- Paid Time Off starting at 160 hours annually for employees in their first year of service.
- Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
- Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
- Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
- Adoption Assistance
- Employee Assistance Program
- College Coach Program
- Back-Up Care Program
- PTO for Volunteer Hours
- Employee Matching Gifts Program
- Employee Resource Groups
- Inclusion and Diversity Programs
- Employee Recognition Program
- Referral Bonus Programs
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
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