Senior Product Manager leading strategy and execution for Attune's proprietary insurance products. Collaborating with underwriting and engineering teams to enhance small business insurance access.
About the role
- Lead Product Manager, CRM driving strategy at TRADER, Canada's leader in automotive digital solutions. Overseeing Activix CRM for dealer partners to enhance operations and sales.
Responsibilities
- Define and execute the long-term product vision and roadmap for Activix, ensuring it delivers measurable impact for dealers and aligns with AutoSync’s broader platform strategy.
- Partner closely with Customers, Engineering, Design, Sales, and Customer Success to identify opportunities that increase CRM adoption, dealer satisfaction, and retention.
- Deeply understand dealer sales processes, lead management workflows, and customer engagement challenges to shape product priorities.
- Lead large, cross-functional initiatives to modernize the CRM experience, incorporating automation, AI, and actionable insights.
- Drive product excellence across Activix by establishing strong feedback loops with dealers and internal stakeholders.
- Manage and mentor Product Managers within the CRM domain, fostering a culture of ownership, accountability, and innovation.
- Define and monitor key success metrics such as dealer engagement, CRM adoption, and sales funnel conversion.
- Represent the CRM portfolio at the executive level, building confidence across leadership, and advocating for the product vision internally and externally.
Requirements
- 7+ years of product management experience, including ownership of complex B2B SaaS or CRM products.
- Experience in CRM, automotive, or sales enablement platforms is strongly preferred.
- Proven ability to set and deliver on product strategy in fast-paced, high-growth environments.
- Demonstrated success leading cross-functional teams and balancing competing priorities across technical and business domains.
- Deep understanding of sales funnels, lead management, and customer lifecycle optimization.
- Strong analytical skills and experience leveraging data to guide product decisions and measure success.
- Experience introducing AI or automation to streamline workflows or enhance user productivity.
- Excellent communication and storytelling skills with the ability to influence at the executive level.
Benefits
- Gym discounts
- Employee and Family Assistance program
- Virtual wellness events
- Conferences & training budget
- Regular internal training programs
- Financial planning with 3% matching towards your pension
- Multiple forms of income protection
- Competitive salary
- Annual bonus structure
- 3% CPP matching
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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