Lead Consumer Insights Analyst defining and delivering consumer insights at American Family Insurance. Collaborating across teams to enhance customer experience and business strategy.
Responsibilities
Defining and delivering industry-leading consumer insights from consideration to policy termination.
Owning and driving the long-term vision and strategy for insights driving the end-to-end customer experience.
Using customer/consumer data and insights, competitor activity, and market trends to guide strategic planning.
Evaluating and developing perspective on transformational customer acquisition, retention, and satisfaction opportunities.
Defining, monitoring, and championing customer experience metrics, key drivers of, and return on experience and insights investments.
Collaborating with all levels of leadership and management to align priorities.
Partnering with product lines, marketing, corporate strategy, and enterprise partners to drive strategic alignment.
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