Marketing Analyst optimizing email and notification campaigns at Afya. Collaborating with teams for continuous performance improvement in Brazil.
Responsibilities
Manage, execute, and optimize email marketing campaigns using tools such as Braze, ActiveCampaign, Mailchimp (or similar).
Configure, monitor, and optimize push notification campaigns. Conduct A/B tests to optimize sends and communications.
Monitor performance metrics (open rate, clicks, conversions, etc.) and generate insights for continuous improvement.
Organize workflows and track tasks using Jira and other project management systems.
Maintain ongoing interaction with the Operations team and Lifecycle teams across different business units, ensuring alignment and integration of strategies.
Participate in planning the campaign calendar and coordinating deliveries with internal teams.
Support contact list segmentation and the maintenance of data quality.
Requirements
Bachelor's degree completed or in progress in Marketing, Communications, Advertising, Business Administration, or related fields.
Experience with email marketing tools (Braze, ActiveCampaign, Mailchimp or similar).
Familiarity with task/project management tools (Jira, Trello, Asana, etc.).
Knowledge of digital campaign metrics (CTR, open rate, conversion, etc.).
Basic understanding of lead segmentation and contact list management. Interest in learning and applying optimization and experimentation techniques (A/B testing).
Organized, detail-oriented, and strong interpersonal communication skills.
Knowledge of marketing automation and integrations between tools.
Basic HTML/CSS skills for editing email templates. Experience with data analysis tools such as Google Analytics, Looker, or similar.
Benefits
Meal allowance / meal voucher
Flexible working hours and arrangements (for Remote positions)
Commuter allowance (for Hybrid or On-site positions)
Profit-sharing (PLR)
Multibenefits: Flexible benefit via Flash Card to use as you prefer
Gympass / Wellhub
Psicologia Viva (online platform for consultations with psychologists and nutritionists)
Health and Dental plan
Life insurance
Extended parental leave (up to 6 months for mothers and 20 days for fathers)
Rede D'Ór: support and important information for maternal and newborn health through a network of accredited nurses
Partnership with SESC in your region (offers programs in education, health, culture, leisure, and social assistance)
Birthday Day Off (one day off to take on your birthday or during your birthday month)
Platform with a wide range of courses to enhance your skills (UCA)
Language academy (AIA)
Leadership development program
Mentorship for Afya Women (MMA)
Discounts on undergraduate and graduate courses at Afya’s educational units
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