Digital Marketing Analyst overseeing content management and social media for MakeOne. Involved in production of institutional content and campaign support.
About the role
- Head of Web Marketing driving strategic web initiatives for replit.com. Focused on customer acquisition and optimizing website performance.
Responsibilities
- Own the web strategy and quarterly roadmap for replit.com, ensuring alignment with business objectives.
- Develop and implement high-converting web journeys and personalization strategies for prospects, customers, and partners. This includes reviewing and assessing content for effectiveness.
- Drive SEO and GEO optimization through site architecture, technical foundation, keyword support, and content. Collaborate with relevant stakeholders on technical health, information architecture, link strategy, and page quality.
- Plan and execute data-driven testing to optimize and personalize web experiences, aiming to increase signups and lead generation.
- Improve execution speed by streamlining processes, implementing automation, and integrating technologies to enhance the agility of the broader marketing team.
- Act as a key cross-functional partner, influencing teams across Product Management, Engineering, Design, Data and Marketing.
- Evaluate and effectively prioritize web requirements from cross-functional teams to achieve business outcomes.
- Manage budgets, Statements of Work (SOWs), and performance for agencies and tooling. Evaluate and implement new vendors as needed.
- Leverage our Sanity platform to accelerate page velocity, experimentation, and personalization across replit.com
Requirements
- 10+ years in web/digital growth across B2C and B2B SaaS/commerce, including 4+ years leading multi-disciplinary web teams spanning strategy, execution, experimentation, and analytics.
- Proven track record owning large-scale web properties and CMS platforms (e.g., Sanity, Contentful, Storyblok, or equivalent) with measurable impact on pipeline and revenue.
- Strong command of Core Web Vitals, performance optimization, caching strategies, and modern front-end practices; hands-on experience with enterprise CMS, testing platforms (Optimizely, VWO, Adobe Target), analytics (GA4/Adobe, tag management), and SEO tools (Search Console, crawl/rank tools).
- Deep experience with technical SEO, structured data, and web accessibility standards.
- Fluent in GA4, Looker, and Google Search Console; experienced in partnering with data teams to build reporting and derive actionable insights.
- Strong judgment in roadmap planning and trade-off decisions, with a bias toward high-impact work under resource constraints.
- Comfortable partnering closely with engineering, product, and marketing on performance, releases, and optimization initiatives.
- Skilled at translating technical concepts into clear insights and strategy for non-technical stakeholders; effective at influencing across a matrixed organization.
- Experience building, managing, and mentoring high-performing teams across geographies, fostering strong cross-functional relationships.
Benefits
- Competitive Salary & Equity
- 401(k) Program with a 4% match
- Health, Dental, Vision and Life Insurance
- Short Term and Long Term Disability
- Paid Parental, Medical, Caregiver Leave
- Commuter Benefits
- Monthly Wellness Stipend
- Autonomous Work Environment
- In Office Set-Up Reimbursement
- Flexible Time Off (FTO) + Holidays
- Quarterly Team Gatherings
- In Office Amenities
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