Marketing Specialist developing and implementing marketing plans and multi - channel campaigns across UK and Ireland. Collaborating with stakeholders and driving customer loyalty and demand.
About the role
- Marketing leader responsible for driving integrated campaigns across North America. Leading a team while ensuring alignment with sales priorities and measurable pipeline contributions.
Responsibilities
- Drive end-to-end execution of integrated campaigns within your region — spanning events, trade shows, ABM, digital, partner, email, and customer marketing. Adapt global strategies to regional market dynamics, ensuring alignment with sales priorities and measurable pipeline contribution.
- Lead and develop a small but high-performing regional marketing team. Set clear priorities, provide coaching and mentorship, and foster accountability to deliver against campaign, pipeline, and revenue goals. Guide your team in executing integrated marketing initiatives across their regions in NA and LATAM, ensuring consistency, excellence, and alignment with global strategy while empowering them to tailor execution to local market challenges and opportunities.
- Collaborate with Sales, Client Success, Product and Growth Operations teams to build regional plans and identify marketing levers by territory to drive
- Partner with teammates to ensure regional event strategy is aligned, well-executed and driving measurable results.
- Support co-marketing initiatives with key distributors and participate in quarterly business reviews to align on pipeline targets, messaging, and campaign execution.
- Activate local customer advocacy, loyalty, and upsell campaigns. Capture customer insights and feed into marketing and product feedback loops.
- Run digital and content campaigns tailored to North American buyers. Customize global programs and execute ABM strategies for strategic accounts. Partner with Sales to deliver the right assets, outreach kits and follow-up tools with clear expectations on lead conversion and pipeline impact. Ensure full enablement of each campaign, including templates, landing pages, nurture flows and post-program reporting.
- Track performance and ROI of programs across campaigns, events, ABM, and partner activities. Use data to iterate quickly and adjust tactics based on what’s working.
Requirements
- 7+ years in B2B marketing, with a proven track record of regional ownership in North America.
- Connects marketing activity directly to revenue impact — pipeline targets, conversion rates, ROI tracking.
- Moves fast from idea to execution — across campaigns, events, ABM, and partner programs.
- Adapts global strategies to local opportunities — tailoring channels, content, and cadence for North & South American buyers.
- Collaborates cross-functionally with sales, client success, product, and partners — with clarity and accountability.
- Communicates with precision — clear writing, strong presentations, confident influence.
- Thrives in dynamic environments — always learning, optimizing, and pushing for better outcomes.
- Proven track record in field, regional, or growth marketing roles with measurable pipeline impact.
- Experience owning campaigns, events, and follow-through — from outreach to conversion.
- Fluent in HubSpot or similar marketing automation and CRM tools.
- Experience in connected tech, IoT, or industrial B2B an asset
- Hybrid preferred, based in Calgary HQ
- Travel within North America required for regional events and team meetings
Job title
Job type
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Degree requirement
Tech skills
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