Senior Product Marketing Manager overseeing go - to - market strategy for Aera's AI - driven Decision Intelligence platform. Collaborating across teams to execute product launches and empower sales efforts.
About the role
- GTM Enablement Manager at Elsevier leading initiatives for primary research commercialization. Collaborating across teams to innovate and optimize GTM strategies and business models.
Responsibilities
- Leading initiatives around journal renewals, combined (Open Access, Read & Publish) deals, new business propositions, and value articulation strategies.
- Develop and implement tools, playbooks, and messaging frameworks that enable sales and customer success teams to articulate our value proposition consistently and effectively.
- Building strong partnerships across Research Sales, Customer Success, STMJ, Marketing, and other relevant teams to ensure GTM activities are aligned, coordinated, and impactful.
- Identifying opportunities to innovate existing GTM processes, remove obstacles, and introduce best practices that enhance efficiency and effectiveness.
- Embed value-based selling practices across GTM activities, ensuring that teams consistently articulate and demonstrate the value proposition in customer engagements.
Requirements
- Have a proven experience in GTM strategy and execution.
- Demonstrated ability to collaborate effectively across diverse functional teams and regions within a highly matrixed organization.
- Display exceptional business acumen and understanding of primary research, open access models, and related business dynamics.
- Experience in developing and delivering enablement programs, toolkits, and messaging frameworks.
- Excellent interpersonal, communication, and stakeholder management skills.
- Familiarity and experience with sales processes, value articulation, and customer engagement strategies are highly valued.
Benefits
- Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
- Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
- Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
- Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
- In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
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