General Manager of Marketing at Netwealth driving marketing function and brand positioning. Leading a capable team and executing integrated campaigns for enhanced market presence.
Responsibilities
Lead and develop a mid-sized marketing team, building capability and driving high performance
Deliver a refreshed brand strategy with creative freedom and strategic clarity
Develop and execute integrated marketing campaigns across content, events, partnerships and digital channels
Increase digital marketing investment with strong focus on ROI and data-driven decision-making
Ensure compliance with financial services regulations while maintaining creative effectiveness
Collaborate with cross-functional teams to deliver cohesive, commercially effective marketing initiatives
Build a culture of empowerment, accountability and continuous improvement
Requirements
Senior marketing leadership, ideally in SaaS or tech environments
Expertise in brand positioning and articulating products, features and benefits
Strong digital marketing skills - data, ROI and metrics are second nature
Ability to manage complex initiatives and influence senior stakeholders
Demonstrated success in building high-performing, empowered teams
Relevant tertiary qualifications
Benefits
Family-friendly support: Paid parental leave and a fully funded school holiday program
Wellness perks: CU Health (virtual healthcare), income protection, flu shots, wellness weeks, retail discounts, and financial wellbeing services
A vibrant culture: Social events, trivia nights, and corporate sports
Employee Resource Groups: LGBTQIA+, DAWN (Developing and Accelerating Women at Netwealth), Culture Group, and Carers Group
Community impact: Paid volunteering and our Netwealth Impact Group
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