Manage execution and analysis of marketing campaigns for Kroger clients utilizing various marketing strategies. Collaborate with internal and external teams to drive business results across categories.
About the role
- First marketing hire defining and dominating the AI agent-driven customer intelligence category at Twine. Lead strategic marketing initiatives and campaign executions to establish market presence.
Responsibilities
- Define the category positioning. Create the definitive narrative for AI agent-driven customer intelligence that the entire market will follow.
- Build demand for what doesn't exist yet. Educate sophisticated B2B buyers on why scattered customer signals are costing them millions in missed opportunities.
- Craft campaigns that sell the future. Develop content and messaging that transforms "we don't know we need this" into "we can't survive without this".
- Orchestrate world-class execution. Collaborate with our Design Lead and contractors to produce campaigns that set the standard for B2B marketing.
- Establish thought leadership. Position our company as the definitive voice on customer intelligence transformation.
- Build marketing systems that scale. Create repeatable playbooks that turn Twine's growth from linear to exponential.
Requirements
- Strong experience in brand marketing, growth marketing, or demand generation (ideally B2B SaaS).
- Proven ability to build brand awareness and drive lead generation in new or emerging categories.
- Strategic thinking with execution skills. You can define the plan and make sure it ships by mobilizing the right people.
- Content strategy expertise. You know what content types build trust and how to distribute them effectively.
- Pragmatic mindset. You know when to focus on craft and when to just get shit done.
- Generalist thinking with deep marketing expertise. You love wearing multiple hats while bringing serious skill to your craft.
- Comfortable with rapid learning and experimentation. No specialists here, we expect everyone to push their boundaries.
- Passion for using AI to solve real problems and automate recurring work.
- ****Bonus Points**
- Experience running multi-channel campaigns (content, social, PR, partnerships, paid)
- Track record of using content to drive pipeline, not just clicks or impressions
- Has built or redefined brand awareness in a new or emerging category
- Experience at early-stage companies where you've had to figure things out from scratch
- Hands-on enough to write/plan campaigns, but experienced in directing contractors and agencies
Benefits
- Strong equity package. All early team members receive meaningful ownership in Twine's success.
- Competitive salary for our stage and the Sydney market.
- In-person collaboration. Work alongside a brilliant team in Sydney.
- High impact, high autonomy. Your work directly shapes the product and company.
- Learning budget. We invest in your growth and expect you to push your boundaries.
- Latest tools and equipment. Whatever you need to do your best work.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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