Hybrid Director Marketing

at Sereact

• Job title: Director Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Stuttgart, Germany

About the role

• Marketing Director driving brand awareness and market presence in a fast-growing AI-robotics startup. Leading marketing strategy and developing a high-performing team for growth.

Responsibilities

• Develop and implement a comprehensive marketing strategy to increase brand awareness and market share.
• Maintain and evolve our corporate design and brand messaging across all channels.
• Plan, execute, and optimize targeted account-based marketing campaigns across multiple channels.
• Develop personalized outreach strategies to engage key accounts, support the sales pipeline, and drive conversion.
• Track campaign performance, derive insights, and report outcomes to management.
• Create and manage target-group-specific content (white papers, blog posts, social media posts, newsletters) in collaboration with internal experts.
• Plan and execute PR activities, press releases, and event appearances to further establish our brand.
• Work closely with Sales to generate qualified leads and develop campaigns that support the sales funnel.
• Enhance lead scoring and nurturing processes in collaboration with the Sales Team.
• In the medium term, build a high-performing marketing team (e.g., content marketing specialist, performance marketing manager).
• Coach and develop team members, and manage external agencies and service providers.
• Prepare regular reports and presentations on marketing activities, key performance metrics, and budget use.
• Oversee the marketing budget to ensure efficient allocation of resources.

Requirements

• Completed studies in Business Administration, Marketing, Communications, or a similar field, or equivalent qualification.
• Several years of experience in (online) marketing, ideally in a tech or startup environment.
• Solid knowledge of digital marketing channels (SEO, SEA, social media, email) and holistic campaign planning.
• Experience in building and leading marketing teams is a plus.
• Confident handling of common marketing tools (e.g., Google Analytics, HubSpot, Meta Business Suite) and analytical methods.
• Excellent communication skills in German and English, confident demeanour, and enjoyment of networking.
• Structured, results-oriented work style combined with the ability to prioritize complex topics.
• Excitement about a dynamic environment in which you will substantially shape our overall marketing strategy.
• Motivation to build and lead a marketing team and contribute to our long-term success.

Benefits

• Wellpass (gym membership)
• Free meals at the workplace
• Flexible working hours
• Option to work from home
• An innovative product and a highly motivated team in a forward-looking market
• Plenty of room for initiative, quick decision-making processes, and the opportunity to build a marketing team
• Competitive compensation and excellent career development opportunities