Sales Director for EMEA at Coats, leading global accounts strategies and driving profitable growth. Collaborating with teams to implement sales strategies and enhance customer relationships.
About the role
- Executive Director leading QS’s commercial growth strategy in Europe. Drive regional revenue growth and deepen client relationships for a leading higher education services company.
Responsibilities
- Define and deliver the regional commercial strategy aligned to QS’s global 5-year growth plan.
- Lead go-to-market planning across all QS product lines, integrating acquisition, retention, and expansion strategies.
- Deliver accurate forecasting, pipeline management, and performance tracking through HubSpot and Sales Operations.
- Identify market opportunities, sector trends, and client needs to inform product development and regional focus.
- Own the Account Management organisation across Europe, ensuring strong renewal performance, retention, and multi-product expansion.
- Develop strategic account plans for key institutions and government partners, focusing on long-term value creation.
- Oversee client engagement strategies to strengthen satisfaction, advocacy, and measurable impact.
- Collaborate with global Delivery and Marketing teams to ensure seamless service and results-driven outcomes.
- Lead new business acquisition across all segments, from flagship universities to private and government stakeholders.
- Drive regional pipeline generation and coverage, ensuring consistency with QS’s growth ratios and forecasting standards.
- Foster a high-performance sales culture grounded in professionalism, transparency, and integrity.
- Inspire and lead a diverse, high-performing team across multiple European markets.
- Embed the QS Sales Charter principles across the team — accurate forecasting, pipeline hygiene, single-quote discipline, and client-first behaviours.
- Partner closely with Sales Operations, Inside Sales, and Marketing to enhance commercial effectiveness.
- Mentor future commercial leaders, ensuring succession readiness and professional development.
- Oversee regional commercial governance — pricing, contracting, and margin management.
- Align with Product, Marketing, and Data & Insights teams to develop propositions that meet evolving market demand.
- Represent QS at major regional summits, conferences, and client engagements as a senior brand ambassador.
- Provide market intelligence and competitor insight to inform strategic decision-making.
Requirements
- Significant experience in senior commercial leadership, ideally within higher education, digital services, data, or B2B sectors.
- Proven track record of managing integrated sales and account management teams with annual revenue responsibility of £15m+.
- Deep understanding of the European higher education landscape and internationalisation trends.
- Demonstrated ability to drive profitable growth, improve retention, and strengthen client satisfaction.
- Experienced in CRM management (HubSpot preferred) and data-driven sales forecasting.
- Strong executive presence, communication, and influencing skills.
- Degree qualified; postgraduate business qualification (MBA or equivalent) desirable.
- Fluency in English required; additional European language(s) preferred.
Benefits
- Competitive base salary
- Access to an annual bonus scheme (for qualifying roles only)
- 25 days annual leave, plus bank holidays – increasing to 27 days after 5 years’
- Access to a Buy Holiday scheme allowing you to buy up to 5 additional holiday days per year
- Enhanced maternity and paternity leave
- Generous pension through Royal London
- Comprehensive private medical insurance and wellness scheme through Vitality
- Access to QSmiles – a discount scheme that actually makes a significant difference
- Cycle to work scheme
- A vibrant social environment and multicultural and multinational culture
- Free subscription to the Calm App – the #1 app for sleep, meditation, and relaxation
- A focus on welfare which is led by our global wellness team, with mental health first aiders globally
- Access to a variety of diversity and inclusion initiatives and groups
- Strong recognition and reward programs – including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual PD event
- Support for volunteering and study leave
- Free subscription to LinkedIn learning – with over 5000 courses and programmes at your fingertips
- Options to join our outstanding global Mentorship programme
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