Event Marketing Manager at PressReader leading strategy and execution of impactful events. Increase brand awareness and customer engagement through innovative marketing initiatives.
Responsibilities
Lead the strategy, planning, and execution of high-impact events that drive brand awareness, customer engagement, and revenue growth
Develop and own the annual event marketing strategy aligned to revenue goals, audience segments, and sales priorities
Identify the right mix of owned, sponsored, and industry events (conferences, trade shows, webinars, roundtables, and executive experiences) to reach target markets
Collaborate with Sales Leadership to define event objectives, audience targets, and success metrics
Manage the event calendar and budget, ensuring optimal ROI and cross-functional alignment
Lead end-to-end planning and execution of all event logistics from booth design and vendor management to onsite experience and follow-up programs
Partner with creative and content teams to develop compelling event assets, speaking materials, and digital campaigns
Oversee pre-, during-, and post-event marketing tactics, including email campaigns, paid promotions, and lead capture workflows
Ensure a seamless attendee journey through thoughtful messaging, branded experiences, and on-site engagement
Partner with Sales and RevOps to ensure all leads are captured, routed, and followed up on effectively
Track event performance, lead quality, and influence pipelines to demonstrate impact and optimize future investments
Develop post-event reports and debriefs for executive and sales teams
Continuously test new event formats, partnerships, and channels to expand reach and improve ROI
Requirements
3+ years of experience in B2B event marketing, demand generation, or field marketing
Experience working with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo, or similar)
Excellent project management and organizational skills with the ability to manage multiple events and timelines simultaneously
Proven success in designing and executing events that drive measurable pipelines or revenue impact
Strong understanding of sales processes and lead management workflows
Exceptional communication and presentation skills, both written and verbal
Strategic thinking and analytical ability to align event strategies with business goals
A creative mindset with the ability to balance strategy and flawless execution
A collaborative, team-oriented approach with the ability to thrive in fast-paced environments
Strong attention to detail and adaptability to changing priorities
A positive, energetic attitude and a good sense of humor
Benefits
100% employer-paid health, dental, and vision benefit plan
15 paid vacation days to start
Health and wellness days
Bereavement days
Reimbursements for professional training and membership in professional associations
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