Content Strategist for FMI, developing content strategy and workflows to enhance brand messaging and sector growth. Collaborate across teams to produce high - quality, impactful content.
About the role
- Estrategista de Conteúdo Pleno for Stays S.A. responsible for creating strategic messages and content across various digital platforms. Join a tech company in the vacation rental sector.
Responsibilities
- Criar textos estratégicos e criativos para blogs, redes sociais, anúncios, e-mail marketing, landing pages e outros canais digitais.
- Desenvolver mensagens persuasivas alinhadas à jornada do cliente, aos diferentes clusters de mercado (C1, C2, C3) e à proposta de valor da Stays.
- Adaptar tom de voz e linguagem conforme persona, canal e mercado (Brasil e LatAm), garantindo consistência e autenticidade.
- Participar de brainstormings com times de produto, BI e vendas, trazendo ideias que reforcem o posicionamento da marca.
- Transformar conceitos de campanhas em copys impactantes com foco em performance (KPIs de conversão) e branding (consistência da marca).
- Acompanhar tendências de copywriting, comportamento de consumo e benchmarks do mercado SaaS/tech para manter os conteúdos atuais e competitivos.
- Apoiar na construção e evolução do guia de tom de voz e estilo textual da marca.
Requirements
- Experiência prévia como estrategista de conteúdo, copywriter, redator(a) ou função similar em marketing digital.
- Vivência com criação de conteúdo para redes sociais, blogs, campanhas e peças de performance.
- Capacidade de transformar briefings em mensagens claras, atrativas e com propósito.
- Conhecimento em branding, personas, funil de vendas e tom de voz.
- Organização para lidar com múltiplos projetos em paralelo em um ambiente dinâmico.
- Forte capacidade analítica para entender métricas de performance e otimizar conteúdos.
Benefits
- Assistência médica
- Assistência odontológica
- Auxílio home-office
- Vale alimentação
- Vale refeição
- Vale transporte
- Day off aniversário
- Seguro de vida
- Premiação anual
- Gympass
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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