Content Strategist for FMI, developing content strategy and workflows to enhance brand messaging and sector growth. Collaborate across teams to produce high-quality, impactful content.
Responsibilities
Partner with senior leaders across Consulting and Investment Banking to shape distinctive, market relevant points of view
Develop and maintain an integrated content calendar aligned to firmwide and sector specific priorities
Design and optimize end to end content workflows including intake, subject matter expert collaboration, drafting and review cycles, approval and distribution, repurposing, and amplification
Develop and refine thought leadership including articles, reports, sector briefs, case studies, transaction related content, and campaign assets
Establish templates, editorial standards, and messaging guidelines to ensure consistency across business units
Collaborate with subject matter experts to translate complex insights into clear, compelling content
Support content repurposing across web, email, social, and go to market campaigns
Organize and tag content to improve usability, discoverability, and search visibility
Ensure consistent messaging across Consulting and Investment Banking while preserving the distinct value propositions of each
Support sector expansion and growth initiatives with tailored content strategies
Contribute to the development of structured proof assets including case studies, transaction summaries, and client impact stories
Collaborate with Marketing, Revenue Operations, Senior Bankers, and Client Managers to ensure content supports the full commercial funnel
Analyze content performance and recommend data driven improvements
Track and report on content effectiveness in supporting pipeline and sector growth
Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field required
Graduate degree in Marketing, Communications, Business, or related field preferred
7 to 10 years of experience in B2B content strategy, editorial, brand messaging, or related roles
Exceptional written, editing, and verbal communication skills with high attention to detail
Strong analytical judgment and ability to manage multiple stakeholders in a fast-paced environment
Demonstrated ability to manage complex subject matter and senior stakeholder input
Experience building or improving content workflows and systems
Familiarity with search engine optimization best practices and digital content optimization
Experience in professional services, consulting, financial services, investment banking, or other complex B2B industries preferred
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