Email Marketing Specialist at Feld Entertainment creating and deploying email and SMS campaigns. Collaborating with teams to ensure timely budget completion and compliance with regulations.
Responsibilities
Create and deploy email and SMS campaigns in support of organizational objectives.
Consult with Promoters on campaign initiatives; recommend campaign elements and budgetary requirements for execution.
Maintain situational awareness of projects in process and upcoming engagement needs.
Engage with teams throughout the organization to ensure campaign elements are delivered on time and on budget.
Plan subject line tests, hold-out tests, creative tests, and other testing elements to create learning. Share results with other team members.
Ensure CAN-SPAM, COPPA, GDPR, CASL, CCPA, and DMA compliance when executing campaigns.
Set up email campaign list selections.
Attend relevant meetings and distribute content to the team as required.
Report on campaign results. Provide insight on efforts, learnings, and suggested recommendations for future campaigns.
Assist with other production duties as requested.
Requirements
Bachelor’s Degree required.
3+ years of work experience in a fast-paced, dynamic organization is required.
Salesforce Marketing Cloud experience and proficiency.
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