Head of eCommerce leading the DTC growth engine for a fast - growth FMCG brand. Focused on improving customer acquisition, conversion, and retention strategies in a complex growth phase.
About the role
- E-Commerce Lead developing and optimizing an online shop for health & nutrition products. Focusing on scaling new product categories and enhancing digital marketing strategies in a hybrid work setup.
Responsibilities
- Further development of the existing e-commerce shop (Shopware 6 + Odoo)
- Build and scale the new pet food / pet supplements category
- Plan, execute and manage campaigns, product launches and promotions
- Improve conversion rate & average order value through data-driven measures
- Manage and ensure quality of external partners (SEO, Amazon, email/newsletter, performance)
- Develop new marketing and sales channels (e.g., marketplaces, affiliate programs)
- Implement A/B tests and continuous shop optimization
- Build a small in-house performance team in the medium term
- KPI-driven management based on shop and performance data
Requirements
- 3–5 years of experience in e-commerce or online marketing, ideally D2C, food or supplements
- Operational, execution-focused mindset: hands-on, analytical & self-starting
- Experience with Shopware 6, managing agencies and shop optimization
- Confident handling of KPIs, funnels and conversion logic
- Understanding of performance channels (Google Ads, Meta, affiliate)
- Experience in email/newsletter, SEO and Amazon management
- Very good German skills; English is a plus.
Benefits
- Growth & responsibility: You'll build a new segment with significant market potential
- Creative freedom: Own ideas & initiatives are encouraged
- Stability with dynamism: A solid, profitable company with a startup spirit
- Long-term perspective: Goal is sustainable growth through 2030
- Hybrid setup: Combination of on-site collaboration and remote flexibility (1 day on-site per week)
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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