Marketing Director for Tanger creating and executing marketing plans for communities and retail centers in Columbus. Focusing on sales growth, sponsorship, and effective media strategies.
About the role
- Director of Marketing at Userpilot leading marketing strategies for SaaS growth. Overseeing diverse marketing channels to drive user engagement and revenue expansion for product-led growth.
Responsibilities
- Own marketing strategy and pipeline goals: Build and execute the integrated marketing plan that drives predictable growth across inbound, outbound, and partner channels.
- Lead and develop the marketing team: Manage and coach leads across SEO/content, paid acquisition, demand generation, and lifecycle marketing.
- Drive demand generation programs: Oversee ABM, paid channels (Google, LinkedIn), and lifecycle campaigns to expand reach and convert high-intent audiences into SQLs and revenue.
- Strengthen our brand and messaging: Ensure consistent storytelling and positioning across channels, emphasizing our leadership in PLG and product growth analytics.
- Partner cross-functionally: Work closely with Sales, Product, and RevOps to align on ICP, campaign targeting, lead scoring, and pipeline attribution.
- Use data to guide decisions: Track CAC, pipeline contribution, channel ROI, and campaign performance — continuously optimizing for efficiency and growth.
- Scale acquisition experiments: Test and operationalize new growth channels, referral initiatives, and co-marketing partnerships.
- Collaborate on product launches and GTM campaigns: Partner with Product and Product Marketing to plan go-to-market campaigns that drive awareness and adoption.
Requirements
- 7+ years of B2B SaaS marketing experience, with at least 3+ years in a leadership or team management role.
- Proven success driving pipeline and revenue growth in a product-led or hybrid GTM environment.
- Deep understanding of SEO/content, paid acquisition, and ABM programs — plus experience managing high-performing specialists in these areas.
- Strong analytical and data-driven mindset, with experience using tools like HubSpot, Google Analytics, Segment, and Looker/BI dashboards.
- Experience partnering closely with Sales and RevOps to align campaigns, pipeline targets, and attribution models.
- Exceptional communication and storytelling skills; able to translate complex product value into clear, compelling narratives.
- Strategic yet hands-on — equally comfortable defining the marketing vision and diving into performance data or campaign ops.
Benefits
- Relocation assistance for qualified candidates (moving expenses, flights, and temporary housing)
- Ongoing learning & development: training budget, certifications, and attendance at industry events and conferences
- Dynamic, high-growth work environment with cross-functional collaboration
- Time Off & Leaves
- Paid time off
- Company-wide Winter Break: December 25–January 1
- Paid public holidays
- 14 days of paid sick leave
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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