Director, Brand Strategy overseeing brand strategy for Scripps across sports segments. Leading a team to enhance visibility and revenue while executing marketing campaigns from Atlanta office.
Responsibilities
Oversee Brand Strategy across assigned brands
Lead a team responsible for managing the strategy, execution, and development of the Scripps brands
Develop and implement strategy to increase visibility and exposure
Create marketing briefs for key marketing campaigns
Manage and coordinate all media, communications, marketing, advertising and promotional activities
Conceptualize, develop, and implement marketing plans and projects
Manage productivity and effectiveness of those plans
Devise and execute content marketing plans
Build awareness, drive traffic, and create overall business value
Requirements
BS/BA in related discipline or equivalent years of experience preferred
Requires 8+ years of experience in marketing/brand strategy, with 5+ years in the sports industry
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