Business Analysis Manager at Capital One applying strategic and analytical skills to address company challenges. Collaborating with teams to shape the future of the Global Payment Network.
About the role
- Digital Media Manager focusing on TOFU strategies in a leading technology and marketing services company. Drive digital campaigns and enhance brand awareness through innovative media strategies.
Responsibilities
- Develop media strategies for awareness (brand awareness) and branding campaigns aligned with clients' objectives.
- Plan and manage campaigns across digital channels such as social media, Google Ads, YouTube, programmatic, and others.
- Lead the creation of media plans that maximize brand presence at the top of the funnel, focusing on lead acquisition and building a qualified audience.
- Monitor and adjust campaigns to ensure optimized performance while respecting the defined budget.
- Collaborate with creative, content, and planning teams to ensure integrated campaigns aligned with clients' KPIs.
- Analyze performance data and prepare reports with insights to optimize future strategies.
- Stay up to date on digital marketing trends and new media platforms.
Requirements
- Proven experience managing digital campaigns focused on the top of the funnel in an advertising agency or similar environment.
- Advanced knowledge of tools such as Google Ads, Meta Ads Manager, programmatic media platforms, and Analytics.
- Familiarity with TGI, Comscore, Ad Insights.
- Excellent analytical skills and the ability to turn data into strategic insights.
- Experience in branding and building digital brands.
- Basic knowledge of offline media (such as TV, radio, and OOH) is a plus.
- Ability to manage multiple projects simultaneously, meeting deadlines and budgets.
- Collaborative and proactive profile, with a focus on innovation and results.
- Differentials:
- Experience with niche campaigns and/or in specific markets.
- Familiarity with marketing automation and CRM tools.
Benefits
- Meal and food allowance on a FLASH card 🥗
- Home office allowance on a FLASH card 💳
- Health plan provided according to your location 🩺
- Dental plan provided according to your location 🦷
- Birthday day off + credit loaded to the FLASH card 🎉
- Extended maternity and paternity leave 🍼
- Profit sharing (PLR) 💰
- Life insurance 🧡
- Childcare assistance 👶
- Referral bonus 💰
- Transportation voucher 🚍
- Clude | Health platform 🩺
- Total Pass 🏋🏽♀️
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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