Digital Marketing & Web Content Coordinator at Dayton Children's healthcare. Optimizing web content and supporting digital marketing initiatives for effective engagement.
Responsibilities
Support the Web Manager and Director of Digital Engagement by optimizing Dayton Children’s web content
Supporting SEO initiatives
Assisting with paid digital marketing campaigns
Ensure digital content aligns with brand standards
Improve search visibility
Support organizational marketing goals through collaboration, project management, and cross-functional coordination
Lead or support digital projects, acting as a liaison among marketing, clinical, and technical teams to deliver timely, effective solutions
Requirements
Bachelor’s degree in Business Administration, Marketing, Communications, Digital Media or related field.
1 to 3 years in a digital marketing, web content, or related role
Proficiency with CMS, SEO tools, and web analytics platforms
Strong understanding of SEO and digital campaign metrics.
Experience with keyword research, ad copywriting, and audience targeting.
Excellent written and verbal communication.
Attention to detail; ability to manage multiple projects.
Willingness to learn and adapt to digital trends.
Strong organizational and project management skills.
Ability to coordinate and communicate effectively across departments.
3+ years in a digital marketing role for a healthcare organization or system
Demonstrated experience collaborating across departments
Proficiency in Google Analytics and UTM tagging.
Healthcare marketing experience
Experience using project management tools (e.g., Asana, Trello, or similar).
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