Hybrid Social Media and Digital Marketing Specialist

at Ford Motor Company

• Job title: Social Media and Digital Marketing Specialist
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Richmond, Australia

About the role

• Social Media Specialist driving social engagement and growth via Ford Australia's platforms. Collaborating with the marketing team and reporting to the Social Media Manager in a hybrid role.

Responsibilities

• Drive social engagement and growth via all Ford Australia social platforms.
• Work alongside the Ford Australia Marketing team and agency partners.
• Report directly to the Social Media Manager.
• Operate under a hybrid work arrangement, requiring four days on-site.

Requirements

• Tertiary qualification in Business, Marketing, or a related field.
• 8+ years of experience in Marketing or Digital Marketing, with a deep specialization in social media platforms (Meta, X, TikTok, LinkedIn, YouTube).
• Search-First Mindset: Demonstrated understanding of how social media impacts the broader search ecosystem and experience optimizing social content for organic discoverability (Social SEO).
• Analytical Rigor: Expert-level capability in transforming social platform metrics and KPIs into strategic recommendations.
• Technical Toolset: Proficiency in Meta Business Suite, social listening/monitoring tools, and Google Trends.
• Agency & Stakeholder Fluency: Proven experience managing creative/media agencies and navigating complex corporate stakeholder environments.
• Communication Excellence: Exceptional verbal and written communication skills, with the ability to concisely convey data insights.
• Project Management: Highly organized with the ability to manage multiple social-led nameplate activities and partnership deliverables simultaneously.

Benefits

• Discounted lease car options.
• Multiple Employee Resource Groups – Ford Pride, Women of Ford and Ford Empowering Diverse Abilities.
• Flexible Work Arrangements.
• Growth and development opportunities via internal and external training.
• Paid parental leave from day 1.
• Comprehensive Employee Assist Program.
• Wellness Programs including Free Flu Vaccinations and Health Checks.
• Paid volunteer days.