Digital Marketing Specialist overseeing campaign preparation and optimization for primary banking products. Driving digital sales and enhancing customer experience across digital channels in a banking environment.
Responsibilities
Řídit přípravu online kampaní ve spolupráci s performance specialistou v Google Ads, Meta, Sklik a Bingu.
Vyhodnocovat jejich výkon a prezentovat je stakeholderům.
Spolupracovat s grafiky, webaři a analytiky na zlepšování výsledků.
Podílet se na tvorbě obsahu a optimalizaci zákaznických cest.
Sledovat trendy v digitálu a přicházet s novými nápady.
Requirements
Máte alespoň 3 roky zkušeností v digitálním marketingu.
Rozumíte placeným i neplaceným kanálům a dokážete navrhnout funkční performance strategii.
Ovládáte nástroje jako GA4, Tableau či Marketing Miner a máte alespoň základní znalost Google Ads, Sklik, Bing, Meta.
Umíte se vcítit do zákazníka a jeho potřeb.
Dokážete se rozhodovat na základě dat.
Jste samostatní, spolehliví a umíte si organizovat práci.
Máte chuť se vzdělávat a sledovat trendy v digitálu.
Benefits
Možnost pracovat v agilních týmech složených z odborníků z různých oblastí.
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