Digital Marketing Manager responsible for branding and marketing strategies in a B2B SaaS context. Collaborating with founders to drive impactful marketing initiatives across channels.
Responsibilities
You generate a qualified pipeline of MQLs for our sales team and work hand in hand with sales and product development to create online and offline marketing campaigns that resonate with the right decision-makers
You work on a consistent brand message (brand building & evolution), strengthen our content-based marketing / social media, public relations, marketing automation as well as events & trade shows
You actively test new outbound tactics, create impactful content, leverage multiple channels and turn interest into real revenue opportunities
You plan and produce marketing materials, presentations, short videos and other visual assets using design tools (e.g., Adobe Creative Suite, Canva, Figma)
You maintain our company website, create templates, update content, implement SEO improvements and UI/UX optimizations
You are responsible for our LinkedIn presence by creating engaging content, scheduling posts and analyzing performance metrics
You conduct market research and competitive analyses to identify opportunities to improve our brand and content
Requirements
Strong interest and passion for B2B software marketing, product, AI and automation
Solid knowledge and several years of hands-on experience in digital marketing and demand generation / growth marketing in the B2B SaaS space, with a focus on SaaS enterprise software and AI
Knowledge of LinkedIn marketing strategies and trends
Basic knowledge of SEO, UX/UI and website analytics is a plus
Experience with graphic design tools (Adobe Illustrator, Photoshop, InDesign or similar) and CMS platforms (e.g., WordPress, Webflow)
Proficient with tools such as ChatGPT, Perplexity, n8n, Metabase, Google Analytics, HubSpot, Customer.io, Canva, Figma, Framer and SharePoint
Creative mindset with strong attention to detail and excellent communication skills
Analytical thinking, experience with data analysis & performance-driven campaigns, plus a strong hands-on mentality and pragmatism
C-level (CEFR) proficiency in English and German, both written and spoken
Willingness to travel to events and conferences
Benefits
An attractive compensation model with individualized benefits
The opportunity to benefit from the fast-growing generative AI market
A fast-paced execution culture with local flexibility (remote work with regular in-office meetings)
Structure your time independently to work as efficiently and successfully as possible
Join an exciting startup founded by experienced entrepreneurs with a proven track record
Close collaboration with the founding team offers strong development opportunities and room to grow in your responsibilities
Make a decisive contribution to the effective brand building of DeepAdvisor
A collaborative and supportive team environment in a dynamic and growing company
An open error culture with direct feedback to grow and develop quickly
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