Marketing Manager executing digital marketing campaigns for Consumer Deposit Products. Integrating strategy and performance analysis to drive growth through digital channels.
About the role
- Digital Marketing Manager responsible for Paid Social performance across UK and US markets. Leading campaigns on Meta Ads and supporting PPC initiatives with data insights.
Responsibilities
- Own Paid Social performance from strategy through to execution, with a focus on Meta platforms
- Build and manage structured testing roadmaps: audiences, placements, bidding strategies, and creative hypotheses
- Operate across UK and US markets, adapting strategy to local performance nuances
- Run incrementality and lift tests to measure true channel contribution
- Confidently forecast and model Paid Social performance, linking results to business KPIs
- Lead and coordinate UGC content creation and influencer-style ads that drive conversions
- Collaborate with our internal creative teams to brief new assets based on performance data and audience insights
- Support our PPC Agency and Head of Digital Marketing to optimise Google Ads (Search & Demand Gen) and YouTube Ads campaigns
- Use Google Analytics and Looker Studio to assess performance, attribution, and cross-channel opportunities
- Identify and share cross-channel learnings - audience insights, creative trends, and performance patterns
- Partner with the wider marketing team to ensure consistent messaging and creative alignment across all channels
- Translate campaign results into clear, actionable business insights for stakeholders
- Support integrated multi-channel marketing initiatives that bridge Paid Social, PPC, CRM, and product marketing
- Serve as the Paid Media expert, advising cross-functional partners on audience strategy, creative testing, and performance insights
- Take ownership of channel reporting and performance dashboards, providing regular insights and recommendations
- Master creative strategy, reporting, and insights sharing – own the paid social creative strategy, identify winners, and inform future production
- Share insights and results clearly across teams what worked, what didn’t, and what’s next
Requirements
- Hands-on executional experience across Paid Social platforms (Meta Ads essential; TikTok a plus)
- Experience in eCommerce or D2C environments
- Strong understanding of PPC and YouTube Ads fundamentals (with hands on experience a plus)
- Proficiency with Google Analytics and Looker Studio
- Excellent grasp of digital data analytics and campaign performance metrics
- Proven ability to translate performance data into business insights and recommendations
- Understanding of how paid channels align with broader commercial goals, including revenue, margin, and profit
- Collaborative mindset: able to work cross-functionally with finance, creative, product, and CRM teams
- Strong communication skills with the ability to present complex performance data clearly and persuasively.
Benefits
- 25 days holiday plus bank holidays, with the option to buy or sell up to 2 days each year
- Flexi-working hours around our core 10-4, so your day works for you (8.5 hours per day)
- Access to an award-winning employee assistance programme
- Health Plan cover (plus family add-ons) with cash back for a variety of health & wellbeing costs
- Cycle to Work and Electric Vehicle schemes (post probation)
- Company pension (5% you, 3% us) after 3 months
- Discretionary bonus and life assurance after probation
- 2 volunteer days each year
- Free breakfast when in the office
- Personal re-loadable multi-choice gift card (topped up on your birthday, lifetime milestones and internal celebrations)
- Yearly £150 experience voucher
- Discounts on experiences and across the Virgin Group
- Refer a Friend bonus and generous team celebrations throughout the year
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