Marketing Manager executing digital marketing campaigns for Consumer Deposit Products. Integrating strategy and performance analysis to drive growth through digital channels.
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Hybrid Digital Marketing Expert – Lead Generation
Posted 4 months ago
About the role
- Digital Marketing Manager spearheading online marketing initiatives at Stimulus Technologies. Focused on generating high-quality Marketing Qualified Leads through various digital channels.
Responsibilities
- Optimize our websites to serve as lead generation engines.
- Develop and execute targeted digital advertising campaigns.
- Lead our SEO efforts to increase organic visibility.
- Develop and execute social media strategies to enhance brand awareness.
- Utilize tools to track and analyze performance indicators related to lead generation.
Requirements
- 4-6 years of hands-on experience in digital marketing, with a focus on lead generation in both B2B and B2C environments.
- Proven success in developing and executing multi-channel campaigns that result in measurable MQLs.
- Deep understanding of lead generation strategies, lead scoring, and lead nurturing.
- Proficiency in using analytics tools (Google Analytics, SEMRush) to gather insights, analyze performance metrics, and make data-driven decisions.
- Experience with A/B testing and optimization techniques.
- Strong collaboration and communication skills, with the ability to work seamlessly with cross-functional teams, especially sales.
- Familiarity with marketing automation tools, CRM systems, WordPress, and social media ad platforms (Facebook, LinkedIn, Instagram, YouTube, Spotify).
- Bachelor's degree in Marketing, Business, or a related field.
- Additional certifications in digital marketing, SEO, or related areas are a plus.
Benefits
- Competitive salary based on experience.
- Comprehensive benefits package, including health insurance (company-paid silver HMO plan).
- 401(k) match.
- Competitive PTO packages.
- Opportunities for professional growth and development, including support for relevant certifications.
Job title
Job type
Experience level
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Not specified
Degree requirement
Tech skills
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