Hybrid Client Manager – Events

at SMG

• Job title: Client Manager – Events
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: £39,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Liverpool, United Kingdom

About the role

• Client Manager leading ATL and retail events that drive impact and creativity for VMG. Owning strategy and execution of campaigns and fostering collaboration with stakeholders.

Responsibilities

• Lead the development and execution of innovative, insight-led event and ATL campaigns that drive commercial growth and strengthen VMG’s partnership with The Very Group.
• Ensure all campaign activity reflects creative excellence, commercial effectiveness, and alignment with VMG’s wider brand and business objectives.
• Evaluate performance post-campaign, using insights to inform continuous improvement and shape future strategy.
• Build and nurture strong relationships with key stakeholders across VMG, The Very Group, and supplier brands.
• Promote cross-functional collaboration and alignment to deliver seamless, impactful campaigns.
• Champion a proactive and solution-focused approach to partnership management, ensuring VMG is recognised as a trusted and strategic collaborator.
• Proactively identify and resolve potential issues before they become challenges, ensuring seamless collaboration and integration across teams during major events.
• Drive innovation across all ATL and event activity, challenging conventional approaches to deliver fresh, engaging, and results-driven campaigns.
• Leverage data, insights, and market trends to inform creative strategy, media planning, and execution.
• Lead by example to create a high-performing, collaborative team culture built on trust, accountability, and continuous learning.
• Coach and develop team members, providing guidance, feedback, and opportunities for growth.
• Foster a shared sense of ownership and pride in delivering best-in-class campaign work.

Requirements

• Proven experience in marketing or retail media, ideally within an agency or retail environment
• Strong campaign management skills with a track record of delivering high-performing brand activations
• Experience managing multiple stakeholders and clients simultaneously
• Confidence in data interpretation and financial reporting, with strong Excel proficiency
• Ability to drive innovation and creativity in both media planning and execution
• Experience mentoring or managing team members, fostering accountability and growth
• Strong communicator and relationship builder with cross-functional collaboration skills
• Highly organised and proactive with a solutions-focused approach
• Positive, resilient attitude with a drive to deliver excellence and inspire others

Benefits

• 10% discretionary bonus
• £1,800 yearly wellbeing fund (on top of your salary!)
• Free Headspace subscription
• £500 yearly “Learning Fund” for learning
• 4 extra Wellbeing Days off per year
• Summer & Winter conferences + year-round celebrations
• 4pm finishes every Friday
• Flexible and hybrid working