Business Analyst leading analytics strategy for shopper marketing at Product Connections. Transforming complex data into actionable insights and enhancing sales performance through consultative analytics.
Responsibilities
Lead analytics strategy for shopper marketing and connected commerce, acting as a trusted advisor to clients.
Own measurement initiatives end-to-end, delivering consultative insights that influence future strategy and demonstrate business impact.
Develop compelling narratives from complex datasets to build trust and guide client decision-making.
Enhance sales performance through strategic presentations and insights that unlock incremental revenue opportunities.
Leverage syndicated and custom data tools to uncover trends, evaluate promotions, and optimize trade fund allocation.
Collaborate cross-functionally with sales executives and business partners to align analytics with operational goals.
Streamline reporting processes by developing templates and best practices for recurring analyses.
Champion innovation in category management, space planning, and product evaluation to support strategic business planning.
Requirements
Bachelor’s degree preferably in Business, Marketing, Data Analytics, or a related field.
0–5 years of experience in consultative analytics, business planning, or shopper marketing.
Proven ability to translate data into actionable insights that drive business outcomes.
Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
Familiarity with syndicated data analysis tools and other relevant software platforms.
Strong analytical mindset with the ability to synthesize complex data into clear, compelling narratives.
Certificates of Achievement in data analytics, business intelligence, or related disciplines are preferred.
Excellent verbal and written communication skills.
Ability to collaborate cross-functionally and influence stakeholders at all levels.
English fluency required; bilingual skills may be beneficial based on business needs.
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