Content Strategist Assistant at Betclic improving user experience through impactful content and collaboration with product teams. Engaging in content strategy, localization, and AI - driven initiatives in a hybrid role.
About the role
- Brand & Content Lead enhancing GAIN's global brand identity. Collaborating with teams to create compelling content and optimize digital presence.
Responsibilities
- Partner with the Marketing Director and GAIN Creative Studio to deliver the new **GAIN Brand Book** defining our identity, tone, and visual system across all touch points.
- Oversee creation of branded toolkits, including social announcement templates, event collateral, and internal agency resources
- Act as the brand guardian, ensuring consistent quality, tone and application across the GAIN group and all Business Units
- Step in to support Business Unit marketing teams when brand or content resources are needed and agreed
- Lead the development of central AV material from showreels to thought leadership films, creating engaging, best-practice assets for both the group and individual BUs
- Collaborate with internal and external partners to deliver compelling, insight-led storytelling across digital channels
- Build and manage a central library of high-quality content assets and guidelines for consistent use across teams
- Oversee GAIN’s website ensuring content quality, technical health, and continuous evolution
- Lead the development of the new GAIN website, shaping its design, structure, UX, and creative execution
- Design and implement SEO and PPC strategies, driving visibility, engagement, and performance across priority markets and growth areas.
- Manage social media strategy and content calendar — leading on platform strategy, campaign execution, and performance optimisation
- Stay closely connected to Business Unit marketing activity, identifying content and stories to amplify at group level
- Seek opportunities for cross-BU collaboration, creating joint activations or campaigns that elevate the GAIN brand and drive impact
- Produce and distribute targeted newsletters to discrete audiences, sharing thought leadership, announcements, and internal updates
- Establish best-in-class processes for content production, approvals, and publishing across the group
- Ensure alignment and efficiency between Marketing, Creative Studio, and Business Units
- Provide mentorship and joint management of the Marketing Executive, supporting their development and workflow
- Act as theknowledge hub for brand, content and social best practice across GAIN
Requirements
- Lots of hustle and creative flair.
- Proven experience in **brand, content, or marketing leadership,** within an agency, consultancy, or creative tech environment
- Deep understanding of **brand systems, digital marketing** (SEO/PPC/social), and **content production** across multiple formats
- Strong creative eye able to translate strategy into standout visual and written execution
- Experience managing websites, content pipelines, and brand launches with a mix of in-house and external teams
- Excellent project management and stakeholder engagement skills, balancing strategic priorities with hands-on delivery.
- Confident communicator and collaborator, equally comfortable briefing designers, reviewing copy, or reporting results to senior leadership
- A passion for creating content that inspires, informs, and connects
Benefits
- Private Medical Insurance
- BUPA Life Assurance
- Income protection
- Employee Assistance Programme
- Cycle to Work salary sacrifice scheme
- Tech & Wearables salary sacrifice scheme
- Octopus EV Scheme
- Discounts and deals on a range of items from hotels, holidays and hormone testing to cinema, gyms and will writing
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Content Manager leading B2B event content strategy for audience engagement. Collaborating with teams to produce high - quality content across various channels in the events industry.
A(
Content Manager seeking trending stories in entertainment for AmoMama. Analyzing and creating content that engages a wide audience.
Content Manager creating original stories and managing content at AMO Publishing. Focused on engaging audiences with emotional and dramatic narratives.
Content Lead at Plaid defining content strategy and managing editorial operations. Empowering financial transformation by building tools that developers use for personal finance applications.
Creative Content Lead driving standout content strategies for creators working with top YouTubers and agencies. Engaging communities and optimizing short - form content across platforms in a dynamic team environment.
Content & Product Marketing Manager crafting compelling narratives and strategies at Maxa AI. Lead cross - functional collaboration to resonate with enterprise buyers in the finance sector.
Content Manager responsible for SEO and content strategy in international markets for Meet5, the largest leisure community for people over 40. Develops and executes organic growth strategies while collaborating with marketing and creative teams.
Global Digital Communications & Content Manager at Applied Materials driving strategy, transformation, and execution across the Source - to - Order lifecycle. Leading change initiatives with AI - enabled solutions in a global procurement organization.
Content Strategist overseeing branded content campaigns for BDG. Collaborating with Marketing and Sales teams to present creative ideas and manage project timelines.