Content Lead at Plaid defining content strategy and managing editorial operations. Empowering financial transformation by building tools that developers use for personal finance applications.
About the role
- Content Strategist overseeing branded content campaigns for BDG. Collaborating with Marketing and Sales teams to present creative ideas and manage project timelines.
Responsibilities
- Oversee branded content campaigns from start to finish with minimal oversight
- Work with Marketing and Sales teams to brainstorm, pitch, and write up clear, concise creative concepts in response to client RFPs
- Lead content discussions on client kick-off calls
- Write and edit copy for articles, email newsletters, and social captions
- Pitch influencer-led social content and develop creative briefs for talent
- Partner with Design team to oversee the creation of visual assets
- Collaborate with Client Experience team to ensure campaigns meet expectations
- Build out creative timelines, staying on top of deadlines for multiple projects at once
- Occasionally provide an editorial perspective on branded photo and video shoots
- Continually build upon BDG’s evolving best practices for branded content
- Keep up with industry trends across categories, leveraging insights to broaden BDG’s offerings
Requirements
- 5-7 years of experience in content strategy and/or branded content at a publisher, agency, or brand
- Confidence participating in client calls and internal brainstorms, with the ability to clearly present and pitch creative ideas
- A demonstrated ability to conceptualize, write, and edit content for social & on-site
- A portfolio or links to past content is a must!
- A passion for digital advertising at BDG and beyond
- A positive, team-oriented attitude and strong interpersonal skills
- A proven ability to juggle multiple initiatives at once, without missing deadlines
- An enthusiasm for BDG’s mission and the energy to work at a fast-paced company
Job title
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Experience level
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Degree requirement
No Education Requirement
Location requirements
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