Staff Accountant handling accounts receivable for a digital marketing company. Assisting with invoicing, ledger entries, and maintaining customer relationships in a hybrid work environment.
About the role
- Associate Director of Digital Marketing at Trustmark to develop comprehensive digital marketing strategies. Focus on lead generation, SEO, and user experience to drive engagement and conversions.
Responsibilities
- Developing and executing comprehensive digital marketing strategies aimed at enhancing the website, optimizing SEO, and improving content to generate and convert leads
- Owns website improvement initiatives to enhance user experience and drive customer engagement
- Monitors and reports on key performance indicators (KPIs) to ensure continuous improvement and alignment with business objectives
- Developing and executing Search Engine Optimization (SEO) strategies to improve the website's visibility and organic search rankings
- Optimizing website content to attract and engage target audiences
- Implementing a comprehensive lead generation strategy
- Analyzing website and marketing metrics to measure the effectiveness of digital marketing efforts
- Generating regular reports and presenting findings to senior leadership
- Creating an editorial calendar to plan and organize content creation and distribution
- Creating and executing digital marketing campaigns, including email marketing, social media advertising, and content marketing, to generate leads
- Setting email marketing and social media strategies to reach and engage target audiences
- Conducting market research and audience analysis to identify target segments and their needs
- Maintaining and optimizing customer portals to ensure a seamless user experience
- Collaborating with cross-functional teams to address customer portal issues and improving user satisfaction
- Working with the UX team to identify and resolve technical glitches affecting the website and customer portals
Requirements
- Bachelor’s degree in (digital) marketing, communications, or related field
- 5-8 years in digital marketing
- Highly skilled in SEO
- Lead generation and campaign optimization
- Analytic and reporting skills
- Demonstrated proficiency with social media platform, campaign strategy and blogging
- Health Insurance marketing experience
- Strong business acumen to drive digital strategies B2B & B2C
- Complex problem-solving critical thinking and analytics
- Familiarity w/compliance with WCAG 2.0 AA regulations
- Agile Project Management experience, including working as product owner, developing user stories, and working through backlogs
- Strong time management, attention to detail and organization skills
- Collaboration Skills with interdepartmental stakeholders and problem solving
- Excellent written and oral communication skills
- Team player
- Self-directed / fast pace
- Microsoft Office/Teams
- Website administration proficiency in Kentico CMS (or like platform)
- Skilled with digital marketing and email automation to enhance marketing execution
Benefits
- Health/dental/vision
- Life insurance
- FSA and HSA
- 401(k) plan
- Employee Assistant Program
- Back-up Care for Children, Adults and Elders
- Health and wellness initiatives
- Wellness program to participate in health initiatives and reduce insurance premiums
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Digital Marketing Manager overseeing high - impact digital campaigns for a diverse clientele. Delivering effective campaign strategies while collaborating with cross - functional teams in a hybrid environment.
Digital Marketing Manager at Archetype, responsible for managing digital marketing campaigns and client relationships. Working on paid social strategies across platforms like LinkedIn and Meta.
Junior Online Marketing Manager at PS Marketing GmbH creating and optimizing PPC campaigns and landing pages for various clients. Collaborating with team members to deliver outstanding online marketing solutions.
Digital Marketing Manager at QMH Consulting developing marketing strategies and managing agency collaborations. Focused on digital marketing activities and international project cooperation in Asia.
Digital Marketing & Event Manager planning marketing strategies and networking events for Ubitec GmbH. Developing campaigns and supporting HR in employer branding initiatives.
Marketing Manager executing digital marketing campaigns for Consumer Deposit Products. Integrating strategy and performance analysis to drive growth through digital channels.
Digital Marketing & AI Content Intern supporting marketing initiatives at Nations Roof. Focusing on AI - assisted content development and launching the Nations Roof Learning Library.
Digital Marketing Manager at Newton responsible for enhancing corporate digital presence and managing external suppliers. Delivering a comprehensive digital marketing strategy and driving performance across digital channels.
Digital Marketing Specialist planning and executing performance marketing campaigns across multiple channels for Coda, a global commerce growth engine. Collaborating with stakeholders to drive user acquisition and revenue growth.