EMEA Campaign Marketing Manager leading integrated marketing campaigns for technology company across EMEA. Collaborating with global and regional teams to drive business outcomes and generate pipeline.
About the role
- Acquisition Marketing Manager driving marketing strategies at Kognity. Focused on increasing leads and optimising campaign performance for an EdTech company.
Responsibilities
- 🚀 Significantly increase high-quality leads and marketing-led pipeline contribution through organic search, paid search, ABM, emails, referrals, and content.
- 📈 Improve funnel performance by raising conversion rates and reducing CAC.
- ⚙️ Build and scale a repeatable demand generation engine with clear ROI reporting.
- 🌐 Develop new channels, partnerships, and messaging for brand awareness and demand generation.
- 🎯 Develop and run marketing campaigns and programs targeting ICPs — from concept to execution.
- 📊 Analyse and optimise campaigns, nurture flows, and automated programs to efficiently drive prospects through the funnel.
Requirements
- 💼 Proven success in driving measurable pipeline growth in B2B SaaS (MQLs, CAC, conversion rates).
- 📊 Experience with CRM and marketing automation tools (e.g. HubSpot or Salesforce), as well as Google Analytics.
- 📣 Proven success running multi-channel campaigns targeting ICPs.
- 🧠 Analytical strength — able to connect activity to revenue impact and communicate funnel dynamics clearly.
- 🎨 Hands-on expertise across paid, organic, ABM, email, CRO, and automation — with the ability to execute as well as strategise.
- 🤖 A curiosity for AI and a drive to experiment with new tools to enhance creativity, decisions, and execution.
Benefits
- 💻 Truly Hybrid — work from our Stockholm office when you like.
- 🏦 ITP Pension Plan with Nordnet.
- 💪 Yearly budget of 5,000 SEK to spend on health-related services.
- 🌴 30 days of paid vacation every year.
- 🤕 Full pay sick leave starting on day 1.
Job title
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