Werkstudent:in im Bereich CRM & E - Mail Marketing bei Limmaland GmbH zur Unterstützung von E - Mail - Kampagnen und Marketing - Automatisierungen. Zusammenarbeit mit dem Customer Service und Marketingteam in Köln.
About the role
- E-Mail Marketing und CRM Manager at Zwiesel Kristallglas AG. Responsible for email campaigns, customer journeys, and CRM strategies with a strong focus on results.
Responsibilities
- Conceptualize, execute and analyze email campaigns (newsletters, trigger/transactional emails, promotions, etc.)
- Further develop automated customer journeys across the funnel (e.g., welcome series, cart abandonment, re‑engagement)
- Own performance KPIs such as open rates, clicks, conversions and unsubscribes
- Develop segmentation strategies for targeted, personalized campaigns
- Work closely with Content, Design and Tech teams to ensure smooth campaign workflows and to gradually implement strategic and operational CRM initiatives
- Build and maintain an omnichannel CRM funnel (B2C and B2B)
- Responsible for budget and revenue planning and control for the email marketing channel to ensure efficient use of resources
- Direct reporting to the Head of E‑Commerce
Requirements
- Several years of professional experience in email marketing, ideally in e‑commerce and in D2C and B2B environments
- First experience or a strong interest in CRM, customer retention and customer lifecycle management
- Excellent communication skills and experience collaborating with cross‑functional teams (including international teams)
- Analytical and conceptual thinker with a structured working approach and a strong sense of customer needs
- High level of initiative, solution orientation and results focus
- Confident use of email marketing tools (e.g., CleverReach, Klaviyo, Emarsys, Salesforce Marketing Cloud or similar)
- Fluent German and English; additional language skills are a plus.
Benefits
- Significant remote work options combined with on-site presence in Zwiesel possible
- Exciting and varied role at a market-leading, globally operating family-owned company
- Pleasant team atmosphere within our sales team and modern back‑office structures
- Attractive, performance-related salary with a variable component
- Numerous corporate benefits
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Retention Communication Manager at NordVPN responsible for email marketing and customer engagement. Focused on improving loyalty metrics through targeted retention strategies.
CRM Manager focusing on email marketing and project management for fitness brands. Responsible for communication strategy and performance analysis in Munich or Frankfurt.
E - mail Marketing & Marketing Automation Specialist at Easyfairs developing e - mail journeys and marketing automation strategy in Salesforce Marketing Cloud. Join a passionate team and impact events industry.
CRM Manager responsible for member communication and campaign management at a prominent fitness company. Focused on data - driven marketing strategies and member engagement through various channels.
E - Mail Marketing / CRM Manager managing online retail campaigns for a growing email marketing agency. Remote position working with diverse clients across various industries.
E - Mail Marketing & Marketing Automation Specialist at Biomatch GmbH focusing on customer lifecycle campaigns and automated journeys while ensuring compliance with GDPR.
Marketing Coordinator driving results in Bisnow's commercial real estate sector through event marketing and audience engagement. Collaborating with teams daily to enhance brand messaging and revenue opportunities.
Marketing Automation Manager focusing on E - Mail Marketing for morefire GmbH, an online marketing agency in Köln. Responsibilities include strategy development, campaign analysis, and client consulting.
E - Mail Marketing / CRM Manager working in a growing email marketing agency. Collaborating with online shops and managing customer relationships effectively.