Event Marketing Coordinator managing small-to-mid-sized events for a procurement platform company. Planning, executing, and optimizing marketing strategies with cross-functional teams.
Responsibilities
Activate and support in managing a comprehensive event marketing strategy that aligns with our overall marketing goals.
Work with sales leaders to identify best sales attendance, select contacts for on-site meetings, and pre-event know-before-you-go meetings.
Develop and execute multi-channel promotional campaigns (email, social media, website) to maximize engagement and connections pre-event, onsite, and post-event.
Work with internal subject matter experts to tailor content and messaging, ensuring relevance and value to attendees.
Partner with sales to ensure generated leads are routed correctly and worked by representatives both pre-and post campaign activation.
Leverage salesforce and Omni (reporting tool) to produce reporting for account mapping and campaign management. Monitor and analyze event performance metrics, providing actionable insights and recommendations for improvement.
Create post-event follow-up strategies to nurture leads and convert attendees into customers via Marketo (marketing) and outreach (sales messaging)
Maintain asana and/or other project management of event production.
Requirements
2+ years in experience in event marketing or management
Experience working in or with sales
Strong project management skills
Excellent written and verbal communication skills - including copywriting.
Proven ability to manage multiple projects and deadlines in a fast-paced environment.
Analytical mindset with experience in data-driven decision making.
Creative thinker with a passion for storytelling and audience engagement.
Capable of thriving in a fast-paced setting with meticulous attention to detail
Benefits
We're committed to building a diverse and inclusive workspace where everyone feels like they belong.
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