Marketing Manager executing digital marketing campaigns for Consumer Deposit Products. Integrating strategy and performance analysis to drive growth through digital channels.
About the role
- Website Specialist managing and optimizing high-performing website experiences for ZF's global marketing efforts. Collaborating with cross-functional teams and external agencies to enhance web performance and user experience.
Responsibilities
- Build and optimize pages in FirstSpirit and WordPress using global templates and components
- Structure and publish content to create clear, user-friendly journeys and strong CTAs
- Continuously improve website and landing page performance by recommending UX and content changes based on data, SEO input and best practices
- Collaborate with Analytics & SEO to translate reports and dashboards into concrete optimization actions
- Work closely with global digital agencies on landing pages, UX concepts and web enhancements
- Review wireframes, designs and copy and provide clear, actionable feedback to improve usability and conversion
- Ensure all web experiences comply with brand, legal and communication standards
- Advise global and regional marketing teams on how to best use the website for campaigns, launches and customer journeys
Requirements
- About 3 years of experience in web content, digital experience or website production, ideally in an international environment
- Hands-on experience with CMS platforms (FirstSpirit is a strong plus, WordPress)
- Solid understanding of web UX fundamentals, user journeys, landing page structure and mobile-first design
- Experience working with web analytics reports (e.g. Piwik, dashboards) and good knowledge of on-page SEO to drive improvements
- Experience collaborating with external agencies and cross-functional teams (Marketing, IT, Regions/Countries)
- Strong attention to detail, optimization mindset, consulting skills and clear communication in English
Benefits
- An employment contract in a stable, global company
- Implementation package-full training and support from experienced managers and employees who will make sure that you feel comfortable while performing newly entrusted tasks
- Hybrid system work and flexible working hours
- Possibility of participation in private medical care (including dental care) and life insurance
- Cafeteria system/Sport Card
- Global Referral Program
- Very good working atmosphere; working in an international team, interesting projects, and tasks
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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