Global Events Marketing Manager leading strategy, planning, and execution of Zefr’s event marketing initiatives across global conferences and owned events.
Responsibilities
Develop and execute Zefr’s global event marketing strategy, aligning with company objectives and brand priorities.
Plan, manage, and execute a calendar of global events, including trade shows, client summits, partner activations, and industry conferences.
Lead end-to-end event production, including concept development, venue selection, vendor management, logistics, and on-site execution.
Partner with the Brand Marketing team to ensure consistent messaging, creative, and storytelling across all event assets.
Collaborate with Sales and Partnerships to design experiences that drive business impact and strengthen client relationships.
Manage event budgets, negotiate vendor contracts, and ensure cost-effective execution.
Oversee pre- and post-event marketing campaigns, including invitations, digital promotions, and follow-up communications.
Track and report on event performance, including attendance, engagement, and ROI.
Maintain strong relationships with industry organizations and event partners to identify new sponsorship and speaking opportunities.
Ensure all events reflect Zefr’s mission and reinforce its position as the standard for responsible marketing.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field.
6–8+ years of experience in event marketing, experiential marketing, or brand activation — ideally in B2B tech, media, or advertising.
Proven success managing large-scale events across global markets.
Strong project management skills with attention to detail and the ability to juggle multiple initiatives simultaneously.
Experience collaborating with cross-functional teams and managing external agencies or vendors.
Creative thinker who understands how to translate brand strategy into engaging experiences.
Comfortable with travel and on-site event execution (estimated 20–25%).
Excellent communication and relationship-building skills.
Ability to analyze event metrics and translate insights into actionable strategies.
Passion for building meaningful brand experiences and aligning events to Zefr’s mission of responsible marketing.
Benefits
Flexible PTO
Medical, dental, and vision insurance with FSA options
Company-paid life insurance
Paid parental leave
401(k) with company match
Professional development opportunities
13+ paid holidays off
Summer Fridays (we leave early)
In-office, hybrid, and fully-remote work options available
In-office lunches and lots of free food
Optional in-person and virtual events (we like to celebrate!)
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