Associate Product Marketing Manager at Relay supporting product launches through market insights and storytelling. Collaborating cross - functionally to drive adoption and engagement.
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Hybrid Product Marketing Manager
Posted last month
About the role
- Product Marketing Manager responsible for strategic planning and execution for Taco Bell's beverage-centric Live Más Café. Overseeing innovation pipeline and market expansion efforts.
Responsibilities
- Manage day-to-day Live Más Café workstream, overseeing multiple facets spanning across beverage menu innovation, store design, and operational frameworks to ensure scalable success.
- Lead a cross-functional team on Live Mas Café to plan & deliver the innovation pipeline, product launches, and limited time offers.
- Lead the strategy and execution of 2026 U.S. market expansion, defining objectives, shaping test design, aligning cross-functional teams to deliver operational excellence, capture key learnings, and build the blueprint for future national scale.
- Drive cross-functional leadership alignment discussions to progress key workstreams and projects, including but not limited to product exploration, creative development, merchandising briefs and launch plans.
- Collaborate with cross-functional partners including Consumer Insights, Food Innovation, Brand, Finance, Tech, and Operations on product commercialization, forecasting and performance reporting, local store marketing, and overall go-to-market execution of new store launches.
- Translate business insights and consumer learnings into strategic tactics and levers that continue sustain store Live Más Café performance and drive incremental growth.
- Engage and coordinate with key franchisee partner, maintaining regular touchpoints and alignment to support store-level launches and drive consistent operational success.
- Coach and develop a product marketing team to enable and deliver key goals & responsibilities. **
Requirements
- BA or BS Degree; MBA preferred.
- Minimum 8+ years of relevant experience including 3-5 years on well-established CPG product or in QSR/Restaurant industry preferred.
- Demonstrated leadership, project management, and planning skills.
- Experience developing and tracking Marketing KPIs.
- Positive, can-do attitude and collaborative leadership style.
- Genuine passion for food and customer experience.
- Strong analytical and creative problem-solving skills.
- Strong project management, presentation, and interpersonal/influencing skills.
Benefits
- Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
- Onsite childcare through Bright Horizons
- Onsite dining center and game room (yes, there is a Taco Bell inside the building)
- Onsite dry cleaning, laundry services, carwash,
- Onsite gym with fitness classes and personal trainer sessions
- Up to 4 weeks of vacation per year plus holidays and time off for volunteering
- Generous parental leave for all new parents and adoption assistance program
- 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
- Comprehensive medical & dental including prescription drug benefits and 100% preventive care
- Discounts, free food, swag and… honestly, too many __good benefits to name__
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