Manage execution and analysis of marketing campaigns for Kroger clients utilizing various marketing strategies. Collaborate with internal and external teams to drive business results across categories.
About the role
- Director of Marketing leading the marketing strategy for an FMCG company in Barcelona. Oversee brand equity and sales through data-driven decision making in a hybrid work environment.
Responsibilities
- Develop and implement the annual marketing plan and brand roadmaps aligned with commercial objectives, market trends and consumer insights.
- Own brand positioning, communication platforms, product portfolio lifecycle and innovation prioritisation to maximise brand health and market share.
- Design and oversee integrated ATL, BTL and digital campaigns, ensuring trade activation and point-of-sale execution generate measurable uplift in sales and penetration.
- Lead, coach and develop a team of marketing, digital and trade marketing professionals, fostering cross-functional collaboration and high performance.
- Work closely with Sales and Category teams to build joint business plans, promotional calendars and pricing strategies that drive profitability.
- Use consumer, shopper and sales analytics to inform decisions, measure campaign ROI and adjust strategies for continuous improvement.
- Manage marketing budgets, evaluate return on investment and ensure efficient allocation of resources to meet commercial targets.
- Select and manage creative, media and research agencies, ensuring quality deliverables and adherence to timelines and budgets.
- Ensure marketing activities comply with regulatory requirements, brand guidelines and corporate policies.
Requirements
- Minimum 8–10 years in marketing roles within FMCG / Gran Consumo, with at least 3 years in a senior leadership position managing brands and teams.
- Proven track record of driving topline growth, improving market share and delivering measurable ROI from marketing investments.
- Strong understanding of shopper marketing, category management, omnichannel activation and digital marketing tools and platforms.
- Degree in Marketing, Business, Economics or related field.
- Postgraduate qualification (MBA or equivalent) is desirable.
- Fluent English and Spanish. Additional languages are an advantage.
- Willingness to travel nationally and regionally as required.
Benefits
- Competitive salary and benefits aligned with experience
- Supportive, inclusive culture that values development, diversity and innovation
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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