Senior Affiliate Manager leading affiliate marketing strategies for a growing online casino brand in a hybrid role. Responsible for managing and scaling affiliate programs and optimizing commercial performance.
Responsibilities
Develop and nurture high-performing affiliate relationships
Identify and act on new growth opportunities
Optimise affiliate deals and campaigns to maximise ROI
Contribute to the overall acquisition and brand strategy using data and performance insights
Manage and grow a portfolio of affiliates, including recruitment, relationship management, and performance optimisation.
Develop and execute strategies and budgets to grow the affiliate network across various markets.
Monitor and analyse affiliate activity, providing reports, insights, and recommendations for optimisation.
Negotiate competitive contracts and commission structures, including CPA, hybrid, and RevShare models.
Ensure affiliates are equipped with updated creatives, offers, and tracking assets.
Collaborate with design and content teams to deliver localised and conversion-optimised materials.
Work with the CRM team to align campaigns, promotions, and bonuses with affiliate channels.
Ensure affiliate marketing activities comply with regulatory, brand, and responsible gaming requirements.
Represent the brand at industry conferences when required.
Stay updated on industry developments, competitor strategies, and regulatory updates to provide informed recommendations on best practices.
Oversee affiliate payment processes, ensuring commissions are disbursed accurately and on schedule.
Identify new affiliate opportunities and growth verticals.
Address underperforming partners and implement corrective action.
Define and monitor affiliate KPIs, including traffic, conversions, revenue, and LTV.
Analyse data to identify trends, opportunities, and optimisation strategies.
Present regular reports and insights to senior stakeholders.
Requirements
3+ years of experience in affiliate marketing within the iGaming industry.
Proven experience owning, managing, and scaling affiliate programmes with strong commercial results.
Strong understanding of affiliate marketing strategies, casino operations, and the iGaming ecosystem.
Negotiation and relationship management skills, including experience managing CPA, hybrid, and revenue share models.
Highly analytical with experience working with data, KPIs, reporting, and performance insights, including the ability to assess traffic quality, ROI, and long-term customer value.
Experience using affiliate platforms.
Knowledge of compliance, legal requirements, and industry best practices.
Ability to work autonomously in a fast-paced, performance-driven environment.
Benefits
Competitive salary package
Hybrid working environment
Comprehensive health insurance
Wellness benefit (available upon successful completion of probation)
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